Strategic Data Insights Lead

Data Insights Leader

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just thatour technology helped people put a man on the moon and capture the first-ever picture of a black hole. We offer an expansive portfolio of technologies, HDDs, and platforms for business, creative professionals, and consumers alike under our Western Digital, WD, WD_BLACK, and SanDisk Professional brands. We are a key partner to some of the largest and highest-growth organizations in the world. From enabling systems to make cities safer and more connected, to powering the data centers behind many of the world's biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, Western Digital is fueling a brighter, smarter future. Today's exceptional challenges require your unique skills. Together, we can build the future of data storage.

Job Description

The Data Insights Leader will play a pivotal role in Western Digital's Data, Systems, and eCommerce organization, leading digital analytics and insight generation across our online ecosystem. This role sits at the intersection of business strategy and data analytics, responsible for defining how data informs the pivot of our eCommerce platform from a B2C consumer experience to a B2B enterprise driven model. Beyond eCommerce, this role will partner closely with Channel Sales, Corporate Marketing, PR, and Communications teams to deliver actionable insights and unified analytics strategies that drive performance and decision making across multiple digital touchpoints. The ideal candidate is a strong analyst and team leader who thrives on turning complex data into stories that influence strategy at scale.

Essential Duties And Responsibilities

• Lead the digital analytics strategy for the eCommerce platform with a focus on transitioning the website from B2C to B2B experiences
• Partner with marketing, product, and sales teams to identify KPIs, conversion paths, and customer journey optimizations
• Design and execute A / B and multivariate testing strategies using Adobe Target to improve conversion rates and engagement
• Analyze web traffic, campaign effectiveness, and audience behavior using Adobe Analytics and SimilarWeb
• Conduct SEO and SEM analytics and optimization using Adobe Analytics and SimilarWeb to improve visibility, search performance, and lead generation
• Develop and automate dashboards in Tableau and Power BI for both technical and non-technical stakeholders
• Translate data insights into strategic recommendations that influence leadership decisions
• Collaborate with data engineers to optimize data stitching and manage SQL based transformations for web and marketing data
• Support marketing automation and audience segmentation through Adobe Customer Data Platform and Marketo
• Provide data driven consultation to Channel Sales, PR, and Corporate Communications teams on campaign impact and audience reach
• Mentor and lead a small team of analysts, fostering a culture of insight, collaboration, and continuous improvement
• Present insights and strategic findings to senior leadership and cross-functional partners

Qualifications

Required :

Skills :

Compensation & Benefits Details

An employee's pay position within the salary range may be based on several factors including but not limited to relevant education; qualifications; certifications; and experience; skills, ability, knowledge of the job; performance, contribution and results; geographic location; shift; internal and external equity; and business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future. If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned. You will be eligible to be considered for bonuses under either Western Digital's Short Term Incentive Plan ("STI Plan") or the Sales Incentive Plan ("SIP") which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital's Standard Terms and Conditions for Restricted Stock Unit Awards. We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical / dental / vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the Western Digital Savings 401(k) Plan. Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.