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Director Digital Product & Experience Management
Director Digital Product & Experience ManagementTufts Health Plan • Canton, MA, US
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Director Digital Product & Experience Management

Director Digital Product & Experience Management

Tufts Health Plan • Canton, MA, US
28 days ago
Job type
  • Full-time
Job description

Director, Digital Product & Experience Management

This role reports to the Vice President, Customer Experience and Digital Innovation. The Director, Digital Product & Experience Management leads the design, development, and delivery of our next generation of digital solutions that elevate member and provider experiences within our Point32Health market. This role requires a deep understanding of healthcare payer systems, digital product management, and user experience design, with the ability to drive cross-functional teams to deliver customer-centric digital journeys across web, mobile, and emerging platforms.

Key Responsibilities / Duties : (top five) :

  • Strategic Leadership :
  • Define and execute the digital product strategy aligned with business goals, regulatory requirements, and member needs.
  • Serve as a digital thought leader and advocate for transforming healthcare experiences through technology.
  • Drive day-to-day activities tied to advancing our Next-Generation Digital Experience solutions design and delivery.
  • Product Management :
  • Own the product lifecycle from ideation to delivery and optimization for key digital platforms (e.g., Member Portal, Member mobile app, Provider Portal).
  • Prioritize features and product roadmaps using data-driven insights, user feedback, and business impact.
  • Drive day-to-day activities to further advance our use of Agile methodologies and best practices in support of digital product delivery.
  • Experience Design :
  • Partner with UX / UI researchers and designers to ensure seamless, accessible, and engaging digital experiences that meet the needs of diverse member populations.
  • Integrate human-centered design and behavioral science principles into product development.
  • Stakeholder Engagement :
  • Collaborate closely with IT, marketing, operations, clinical teams, regulatory / compliance teams, and other stakeholders as appropriate to ensure strategic alignment and support for enterprise objectives.
  • Communicate progress and priorities to executive leadership and other business units as appropriate.
  • Oversee the maturation of a formal "go-to-market" function that enhances line of sight between key stakeholders and our roadmaps and monthly launches.
  • Team Leadership & Development :
  • Lead and mentor a team of product managers and product owners.
  • Foster a culture of innovation, collaboration, and continuous improvement.
  • Work with the VP, CX and Digital Innovation to further optimize the team to achieve longer-term objectives (UX researchers / designers, digital strategists, etc.)
  • Analytics & Optimization :
  • Define and track KPIs to measure digital engagement, containment, ease, satisfaction, ROI, and other metrics as defined.
  • Use qualitative and quantitative data to inform continuous improvement and personalization strategies.

Qualifications : what you need to perform the job.

Certification and Licensure :

Education :

  • Required (minimum) : Bachelor's degree in Business, Digital Media, Computer Science, Public Health, or related field or equivalent experience.
  • Preferred : Masters preferred.
  • Experience :

  • Required (minimum) : 10-15 years of experience in digital product management, with at least 3 years in a leadership role.
  • Preferred :
  • Skill Requirements :

  • Strong experience within the health insurance or healthcare payer space.
  • Deep knowledge of health plan operations, member and provider journeys, and digital health trends.
  • Proven track record of launching successful digital products at scale, with the development and launch of all-new constituent digital platforms.
  • Expertise in agile methodologies, product lifecycle management, and user-centered design.
  • Strong communication and interpersonal skills with the ability to lead cross-functional teams.
  • Familiarity with tools such as Jira, Figma, Adobe Experience Manager, Google Analytics, and similar platforms.
  • Working Conditions and Additional Requirements : (include special requirements, e.g., lifting, travel)

  • Must be able to work under normal office conditions and work from home as required.
  • Work may require simultaneous use of a telephone / headset and PC / keyboard and sitting for extended durations.
  • May be required to work additional hours beyond standard work schedule.
  • Anything specific to physical needs (lifting etc.)
  • The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Management retains the discretion to add to or change the duties of the position at any time.

    Salary Range : $156,913.60 -$235,370.40

    Compensation & Total Rewards Overview :

    The annual base salary range provided for this position represents a range of salaries for this role and similar roles across the organization. The actual salary for this position will be determined by several factors, including the scope and complexity of the role; the skills, education, training, credentials, and experience of the candidate; as well as internal equity. As part of our comprehensive total rewards program, colleagues are also eligible for variable pay. Eligibility for any bonus, commission, benefits, or any other form of compensation and benefits remains in the Company's sole discretion and may be modified at the Company's sole discretion, consistent with the law.

    Point32Health offers their Colleagues a competitive and comprehensive total rewards package which currently includes :

  • Medical, dental and vision coverage
  • Retirement plans
  • Paid time off
  • Employer-paid life and disability insurance with additional buy-up coverage options
  • Tuition program
  • Well-being benefits
  • Full suite of benefits to support career development, individual & family health, and financial health
  • We welcome all. All applicants are welcome and will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Scam Alert : Point32Health has recently become aware of job posting scams where unauthorized individuals posing as Point32Health recruiters have placed job advertisements and reached out to potential candidates. These advertisements or individuals may ask the applicant to make a payment. Point32Health would never ask an applicant to make a payment related to a job application or job offer, or to pay for workplace equipment. If you have any concerns about the legitimacy of a job posting or recruiting contact, you may contact TA_operations@point32health.org.

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