B2B Product Marketing Lead

ClassDojo's goal is to accelerate humanitys progress, by giving every child on Earth an education they love.

We started by building a network that connects teachers, children, and families. ClassDojos flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share whats happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale : in over 95% of US schools, reaching ~51 million children in ~180 countries, with a team of just ~200 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. Were building a company where the most talented people want to work. We believe youll do the best work of your life hereand youll pioneer the future of education, too.

What youll do :

ClassDojo is beloved by teachers, families, and kids. Now, were expanding our presence at the district level. As the Product Marketing Lead for ClassDojo for Districts, youll shape how district and school leaders perceive, adopt, and partner with ClassDojo at scale. Youll own go-to-market and positioning strategy, lead full-funnel campaigns that shift perception and deepen engagement, and enable Sales and SDR teams with compelling messaging, clear narratives, and standout collateral that drive conversions.

This is a high-impact, cross-functional role at the heart of our district growth strategy. YYoull work closely with Sales, SDR, Product, Creative, Content, Demand Gen, and Success to shape how ClassDojo is understood and adopted by districts nationwide. Youll help set the standard for how we launch, scale, and position new productsand play a key role in reaching our next 1,000+ district partnerships.

You Will :

Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns

Shift perception of ClassDojo from a classroom tool to a trusted, secure K12 communication and engagement platform

Own go-to-market strategy for 23 new district-facing features each year, partnering closely with Product, Sales, and Success

Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle

Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates

Design integrated campaigns across owned, earned, and paid channelswith clear goals and performance metrics

Create repeatable GTM and launch templates that scale across features, campaigns, and stakeholders

Establish structured feedback loops with Sales and SDRs to refine whats working and where to iterate

You will be a match if you have :

8+ years of B2B marketing experience, including 23 years owning GTM or full-funnel outcomes

Experience leading positioning, messaging, and campaign strategy at a high-growth company (ideally startup to scale-up)

A strong track record of launching B2B features or products and delivering measurable business impact

Owned campaigns and programs that directly drove revenue, with a track record of generating qualified leads

Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging

Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging

Deep understanding of how to tailor messaging and GTM to different personas and lifecycle stages

Operated in fast-moving, cross-functional environmentsdriving clarity, prioritizing well, and executing quickly

Thrived in fast-paced, scrappy environments

Bonuses :

Experience in edtech, SMB SaaS, or community-driven products

Familiarity marketing to multiple audience types (e.g., SMBs, school leaders, district administrators)

Familiarity with district decision-making cycles and the competitive K12 landscape

[1] Some more context :

• ClassDojo's $125m Series D (Forbes) and Sams note about it .
• ClassDojo is one of Y Combinators Top 100 companies
• ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it .

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States) :

CA, WA, NY, NJ, CT states : $188,000 - $222,000 (USD)

All other states in the US : $160,000 - $188,500 (USD)