Job Description
Job Description
Salary : $65,000 - $72,000
Were looking for a strategic and results-driven Marketing Manager to lead our firms marketing initiatives and strengthen how we connect with clients and prospects across all Financial Freedom entities. This role combines creative direction, campaign management, and data-driven execution. Youll oversee the marketing funnel, manage lead flow through Salesforce CRM, and ensure the right message reaches the right audience at the right time.
Plus,youll be instrumental in planning quarterly and yearly marketing campaigns, advertising, and other initiatives within a compliance-heavy industry, balancing innovation with precision to deliver measurable results.
Responsibilities & Activities :
- Develop marketing strategies for new and current products
- Develop and oversee all marketing campaigns, events, actions
for FFWMG entities
Ensure the company is communicating the right messaging to attract prospective clients and retain existing onesRepresent the marketing team to cross-functional groups including product management, sales, or client supportUpdating senior leadership on the progress of marketing activities and reporting on the results of campaignsManage marketing automation, email campaigns, and audience segmentation within integrated CRM tools.Manage and coordinate marketing and creative team membersLead market research efforts to uncover the viability of current and existing products / servicesCollaborate with media organizations and advertising agenciesCoordinate with the sales team and other departments to produce effective strategiesMonitor current campaigns, ensuring their team members meet deadlines and complete necessary tasksManage the compliance process with our broker-dealerCoordinate community outreach and client engagement initiatives that strengthen brand awareness.Analyze data to evaluate the success of marketing efforts and come up withnew ideas to improve brand marketing and exposure
Provide reports that outline the success of marketing efforts and campaigns, including clicks and conversion ratesRequired Knowledge, Skills & Abilities :
Minimum 5 years of marketing or project management experience, preferably within the financial services or professional industryProven ability to qualify and nurture leads within a CRM environment (Salesforce preferred)Proficient with multiple software and computer applications including Excel, PowerPoint, Google, Constant Contact, Meta Ads, Kajabi, Zapier, Salesforce, and Social Media platforms and marketing automation softwareFamiliarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.In-depth understanding of traditional and emerging marketing channelsAble to prioritize and quickly execute in a fast-paced environmentAnalytical skills to forecast and identify trends and challengesSelf-motivated, detail-oriented, and highly organizedAbility to work independently and efficiently to meet deadlinesA genuine desire to succeed in a team-oriented environmentExcellent communication (oral and written), interpersonal, and presentation skillsAble to develop strong relationships with business partnersPlease note that this is an in-person position with some WFH flexibility.