Talent.com
Go-to-Market (GTM) Engineer / Campaign Manager / Strategist
Go-to-Market (GTM) Engineer / Campaign Manager / StrategistLaborintos • Santa Cruz, California, .US
Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Laborintos • Santa Cruz, California, .US
1 day ago
Job type
  • Full-time
  • Quick Apply
Job description

Contamos con un equipo sólido y robusto de consultores especializados en búsqueda y selección de personal, así como en consultoría en diversos temas asociado al Talento Humano en múltiples sectores y países, garantizando de esta manera la prestación de un servicio oportuno y resolutivo a cada una de las empresas que nos confían la selección y / o el entrenamiento de sus profesionales.

Actualmente sumamos más de 10 años de experiencia en el manejo de procesos, tanto individuales como masivos, a nivel local y regional.

Position : Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Location : Remote (Location Flexible) - EAST working hours

We’re seeking a proactive and detail-oriented GTM Engineer to drive the technical execution of client campaigns. In this role, you’ll own targeting, copywriting, sequencing, deliverability, experimentation, and reporting—ensuring every campaign is optimized to deliver results.

You’ll work directly with clients through weekly calls and ongoing updates, serving as a subject-matter expert within a dedicated pod (1 CSM + 2 GTMs). While Relationship Managers focus on renewals, you’ll be responsible for campaign performance, client satisfaction, and day-to-day problem-solving.

Your Responsibilities Will Include :

Targeting & ICP Development

  • Translate client goals into a targeting matrix
  • Build, enrich, and maintain high-quality prospect lists.
  • Apply suppression rules to maintain clean, compliant targeting.

Cold Email Copy & Messaging

  • Write, test, and refine cold email copy (subject lines, openers, CTAs, bumps).
  • Develop multi-angle narratives : ROI-driven, compliance-driven, social proof,
  • competitive wedge, etc.

  • Implement personalization at scale (snippets, dynamic variables, micro-references).
  • Sequencing & Execution

  • Design multi-touch sequences with proper cadence, volume safeguards, and reply
  • handling paths.

  • Ensure smooth handoff to client SDR / AE teams for qualified replies.
  • Deliverability & Infrastructure

  • Configure and manage sending domains, DNS (SPF / DKIM / DMARC), mailboxes, and
  • warmups.

  • Proactively monitor bounce / spam rates and inbox placement.
  • Implement remediation strategies to keep deliverability green at all times.
  • Experimentation & Optimization

  • Run structured A / B / n tests across subject lines, hooks, CTAs, and timing.
  • Maintain an experiment backlog and roll proven winners into playbooks.
  • Document learnings to standardize outbound best practices.
  • Client Communication

  • Join weekly client meetings with Relationship Managers to present performance, tests,
  • and next steps.

  • Provide Slack + Intercom updates : key metrics, experiments, and recommendations.
  • Act as the technical POC for campaign-related client questions.
  • Analytics & Reporting

  • Track KPIs : opens, reply rates (positive / neutral / objection), meetings booked,
  • deliverability health.

  • Provide weekly performance reports inside HubSpot and client Slack.
  • Surface objection / reply trends and market insights to inform broader GTM strategy.
  • Pod & Cross-Functional Collaboration

  • Work within a pod structure (1 CSM + 2 GTMs, ~20–25 clients per pod).
  • Align campaigns with CSMs to support retention and renewal strategies.
  • Collaborate with Product / Leadership to feedback market insights.
  • Requirements

  • 2–5+ years running outbound / cold email campaigns or B2B growth ops.
  • Experience scaling campaigns to 10k- 100k + emails / month.
  • Proven ability to improve reply and meeting rates through copy + targeting iteration.
  • Hands-on with tools like Instantly, CLay, Apollo, HubSpot, salesforce, pipedrive
  • Strong grasp of deliverability (SPF / DKIM / DMARC, warmup, reputation).
  • Excellent copywriting & communication skills — able to explain campaign choices
  • clearly to clients.

  • Analytical, process-driven mindset : comfortable turning data into actionable
  • improvements.

  • Formal academic credentials are not required;
  • Location : Remote (Location Flexible) - EST working hours

    Hours : 8 a.m. to 5 p.m. EAST

    Contract type : Contractor

    Why Join Us

  • Be the engine behind outbound success for fast-growing B2B companies.
  • Competitive pay + career growth opportunities.
  • Work remotely with a global, high-performance team.
  • Shape and scale the outbound playbooks defining the future of sales automation.
  • Create a job alert for this search

    Campaign Manager • Santa Cruz, California, .US

    Related jobs
    Travel Mammography Technologist

    Travel Mammography Technologist

    Talent4Health • Salinas, CA, US
    Full-time
    Talent4Health is seeking a travel Mammography Technologist for a travel job in Salinas, California.Job Description & Requirements. One (1) year of experience as a licensed mammography technologi...Show more
    Last updated: 30+ days ago • Promoted
    Travel Radiation Therapist

    Travel Radiation Therapist

    Genie Healthcare • Santa Cruz, CA, US
    Full-time
    Genie Healthcare is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. Genie Healthcare is looking for a Radiology / Imaging to work in...Show more
    Last updated: 30+ days ago • Promoted
    Travel Mammography Technologist

    Travel Mammography Technologist

    KPG Allied • Salinas, CA, US
    Permanent
    KPG Allied is seeking a travel Mammography Technologist for a travel job in Salinas, California.Job Description & Requirements. Candidates must have at least 1 years of paid experience in the la...Show more
    Last updated: 30+ days ago • Promoted
    Travel Interventional Radiology Technologist

    Travel Interventional Radiology Technologist

    Titan Medical Group • Salinas, CA, US
    Full-time
    Titan Medical Group is seeking a travel Interventional Radiology Technologist for a travel job in Salinas, California.Job Description & Requirements. Interventional Radiology Technologist.Health...Show more
    Last updated: 30+ days ago • Promoted
    Travel Physical Therapist

    Travel Physical Therapist

    Critical Connection, inc • Morgan Hill, CA, US
    Full-time
    Critical Connection, inc is seeking a travel Physical Therapist for a travel job in Morgan Hill, California.Job Description & Requirements. A Travel Physical Therapist or Local Travel Physical T...Show more
    Last updated: 30+ days ago • Promoted
    Travel Occupational Therapist

    Travel Occupational Therapist

    CompHealth Inc. • Monterey, CA, US
    Permanent
    Occupational Therapist for a travel job in Monterey, California.Job Description & Requirements.CompHealth exists to make the locums process easier. Not only will we search for jobs that fit your...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    Uniti Med • Santa Cruz, CA, US
    Full-time
    Uniti Med is seeking a travel CT Technologist for a travel job in Santa Cruz, California.Job Description & Requirements.Shift : Night 5x8-Hour (23 : 00 - 07 : 30). Uniti Med meticulously matches your...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    First Connect Health • Santa Cruz, CA, US
    Full-time
    First Connect Health is seeking a travel CT Technologist for a travel job in Santa Cruz, California.Job Description & Requirements. Experience : 2+ years of minimum experience as CT Tech.Certific...Show more
    Last updated: 13 days ago • Promoted
    Travel Physical Therapist

    Travel Physical Therapist

    Fusion Medical Staffing-Therapy • Morgan Hill, CA, US
    Full-time
    Fusion Medical Staffing-Therapy is seeking a travel Physical Therapist for a travel job in Morgan Hill, California.Job Description & Requirements. Travel Physical Therapist (PT).Facility in Morg...Show more
    Last updated: 30+ days ago • Promoted
    Travel Mammography Technologist

    Travel Mammography Technologist

    LRS Healthcare - Allied • Salinas, CA, US
    Permanent
    LRS Healthcare - Allied is seeking a travel Mammography Technologist for a travel job in Salinas, California.Job Description & Requirements. LRS Healthcare - Allied Job ID #30I-46163.Pay package...Show more
    Last updated: 30+ days ago • Promoted
    Travel Physical Therapist

    Travel Physical Therapist

    Medical Solutions Allied • Morgan Hill, CA, US
    Full-time
    Medical Solutions Allied is seeking a travel Physical Therapist for a travel job in Morgan Hill, California.Job Description & Requirements. We’re seeking talented healthcare professionals ...Show more
    Last updated: 30+ days ago • Promoted
    Travel Mammography Technologist

    Travel Mammography Technologist

    Medical Solutions Allied • Salinas, CA, US
    Full-time
    Medical Solutions Allied is seeking a travel Mammography Technologist for a travel job in Salinas, California.Job Description & Requirements. We’re seeking talented healthcare professional...Show more
    Last updated: 11 days ago • Promoted
    Travel Radiation Therapist

    Travel Radiation Therapist

    Slate Healthcare • Santa Cruz, CA, US
    Full-time
    Slate Healthcare is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. Therapist, Shift : 5x8 Days, Duration : 13 weeks.Slate Healthcare ...Show more
    Last updated: 30+ days ago • Promoted
    Travel MRI Technologist

    Travel MRI Technologist

    Concentric Healthcare Staffing • Salinas, CA, US
    Full-time
    Concentric Healthcare Staffing is seeking a travel MRI Technologist for a travel job in Salinas, California.Job Description & Requirements. MRI – Siemens Maganetom Skyra.Concentric Healthc...Show more
    Last updated: 30+ days ago • Promoted
    Mgr, Search Strategy

    Mgr, Search Strategy

    Direct Staffing Inc • Mountain View, CA, United States
    Full-time
    Responsible for managing an agency for specified SEM campaigns.Ensure revenue, budget, ROI, and other business goals are met. Analyze and report various performance metrics of SEM campaigns.Analyze ...Show more
    Last updated: 30+ days ago • Promoted
    Travel Interventional Radiology Technologist

    Travel Interventional Radiology Technologist

    Uniti Med • Monterey, CA, US
    Full-time
    Uniti Med is seeking a travel Interventional Radiology Technologist for a travel job in Monterey, California.Job Description & Requirements. Interventional Radiology Technologist.Days 8 hour var...Show more
    Last updated: 13 days ago • Promoted
    Travel Radiation Therapist

    Travel Radiation Therapist

    Medical Solutions Allied • Santa Cruz, CA, US
    Full-time
    Medical Solutions Allied is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. We’re seeking talented healthcare professionals ...Show more
    Last updated: 18 days ago • Promoted
    Travel Interventional Radiology Technologist

    Travel Interventional Radiology Technologist

    First Connect Health • Monterey, CA, US
    Full-time
    First Connect Health is seeking a travel Interventional Radiology Technologist for a travel job in Monterey, California.Job Description & Requirements. Interventional Radiology Technologist.Acut...Show more
    Last updated: 18 days ago • Promoted