Property Leads is hiring : Facebook Ads (Meta) Media Buyer in Baltimore

Overview

Property Leads helps investors close more deals and increase revenue by providing high-quality leads. Our goal is for our lead buyers to achieve the highest lead-to-deal ratios compared to other marketing channels or pay-per-lead providers. We are driven to generate highly motivated leads for our clients, optimizing their success and profitability.

Company Description

Property Leads helps investors close more deals and increase revenue by providing high-quality leads. Our goal is for our lead buyers to achieve the highest lead-to-deal ratios compared to other marketing channels or pay-per-lead providers. We are driven to generate highly motivated leads for our clients, optimizing their success and profitability.

Role Overview

We are seeking a high-performing Meta Ads Strategist who thrives in an unstructured environment, is laser-focused on outcomes, and takes extreme ownership of their responsibilities. You will play a critical role in scaling our Meta and social ads strategy by formulating new campaigns, optimizing control ads, and utilizing your own creativity in the drafting of new creatives. This is not a standard media buying role—we are looking for someone who can thrive as an independent contributor and be ready to contribute right away.

Key Responsibilities

• Strategy & Planning : Develop and execute data-driven Meta Ads strategies aligned with business goals (driving high quality leads while maintaining ROAS targets). Identify high-converting audience segments using first-party data, lookalikes, and more. Build and iterate a wide array of campaigns centered around retargeting, reach, and test new bid strategies.
• Campaign Execution : Launch and manage existing Meta campaigns. Structure ad sets for efficient scaling. Coordinate appropriate campaign setups using new and existing pixels, events, and custom iterations. Use Meta Business Suite and Ads Manager proficiently for campaign builds, budget allocation, and tracking.
• Performance Optimization : Monitor KPIs daily (CPL, CPC, RPL, etc.) and proactively optimize campaigns for scale and profitability. Run creative-level and audience-level split tests to improve CPA and reduce ad fatigue. Analyze campaign data to identify trends, opportunities, and underperforming assets. Implement bid strategy adjustments based on real-time performance.
• Creative Collaboration & Testing : Collaborate with copywriters and video editors to script, brief, and test direct-response creative optimized for scroll-stopping performance. Interpret creative data signals to guide future iterations. Contribute to a rigorous creative testing roadmap and identify winning creatives quickly.
• AI & Automation Proficiency : Use AI tools (e.g., ChatGPT, Midjourney, Runway, Motion) to streamline creative concepting and copy production. Huge bonus for experience with automated rules, scripts, and bulk editing tools for campaign efficiency. Stay ahead of Meta’s algorithmic updates and Advantage suite features (Adv+ audiences, creative, catalog, etc.).
• Reporting & Communication : Produce weekly / monthly performance reports and actionable insights using Ads Manager or Google Sheets. Communicate findings clearly to internal stakeholders or clients. Forecast and project campaign results based on historical data and budget plans.

Bonus Skills

What We’re Looking For

Why Join Property Leads?

Skeleton & Roles

Referrals increase your chances of interviewing at Property Leads by 2x. Get notified about new Media Buyer jobs in United States. Salary ranges and location history are listed in job postings below.

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