Social Marketing Manager & Content Producer

Job Description

Job Description

Salary : $75,000 - $85,000 DOE

About Us

Hayley Paige Bridal is a dynamic luxury designer brand entering a thrilling new chapter : reinventing what bridal artistry looks and feels like.

Our work is rooted in storytelling, aesthetic excellence, and trend-setting creativity. As our Social Marketing Manager and Content Producer , you will play a pivotal role in shaping that story visually and emotionally. You will actively help create premium storytelling that elevates the brands digital voice and connects deeply with brides around the world.

The Role

We are searching for a Social Media Content Producer who can capture and craft the world of Hayley Paige bridal through the lens of luxury storytelling. This is a hands-on, camera-in-hand creative position for someone with refined taste, strong technical skills, and the ability to turn fashion moments into emotional stories that feel cinematic, not commercial.

This person will also need the expertise and organizational skills to act as a Social Marketing Manager : supporting all marketing initiatives for the brand by managing scheduled posting, coordinating content calendars, producing branded assets for retailers, directing the use of ad campaign content, and facilitating strategic collaborations to support audience growth and engagement.

With the vision of Hayley Paige in focus, you will be the creative force behind strategizing, producing, and executing highly engaging content and campaign storylines for Instagram, TikTok, Pinterest, and YouTube.

Were looking for someone with creative conviction, refined taste, and hands-on executional power : a social expert who not only creates beautiful content but understands how to make it perform. This role is ideal for someone whose work has driven real traction across platforms, whether for their own brand or others, and who lives and breathes storytelling, trends, and optimization. Your work will ensure our brand blends aesthetic intuition, brand storytelling, and data-driven strategy to build community, engagement, and brand loyalty.

This person will work closely with Hayley Paige from our West Palm Beach studio and also travel occasionally to collaborate directly with Hayley during designer appearances, bridal markets, or other special activations. Theyll make intentional use of the Hayley Paige studio to capture fresh, high-quality content, and will also creatively repurpose existing assets to extend the brands visual storytelling library.

Key Responsibilities

• Content Strategy & Planning - Develop and maintain a strategic content calendar that aligns with brand campaigns, collection launches, and cultural moments while translating Hayley Paiges creative direction into platform-specific storytelling strategies that ensure cross-channel cohesion and timely execution.
• Content Creation & Production - Lead the full creative production process, from concepting and scripting to shooting, editing, and publishing to deliver visually compelling, story-driven content that reflects Hayleys artistic vision and maintains brand consistency across all platforms.
• Trendspotting & Creative Innovation - Continuously identify emerging trends, formats, and storytelling styles across bridal, fashion, and lifestyle spaces, proactively integrating them into the brands content to inspire connection, shareability, and ongoing creative evolution.
• Campaign Execution & Management - Oversee social campaign timelines and deliverables from ideation through launch, coordinating with other team members to ensure on-brand, on-time, and data-informed execution that drives measurable engagement and reach.
• Community Building & Brand Presence With the help of Hayleys community management assistant, you will cultivate an engaged, loyal community by authentically representing Hayleys voice across all social channels, fostering meaningful interactions with brides, creators, and fans, and monitoring sentiment to inform future storytelling opportunities.

Experience Required

Who You Are

Why Join Us?

This is an opportunity to be part of a creative, close-knit team where ideas move fast, artistry leads, and every piece of content adds to a larger narrative of reinvention and beauty. If youre passionate about social media, visual direction, and storytelling, wed love to hear from you.

Location : West Palm Beach, FL (on-site required 3 days per week)

Travel : Occasional travel to bridal events and fashion markets