Overview Forbes Advisor, a leading advertiser in the comparison and affiliate marketing industry, is looking for a Sr. SEM Manager to lead a team of media buyers focusing on one of Forbes’ business verticals. Reporting to the Director of SEM, this role will be responsible for driving the day-to-day strategy, execution and success of the buying team. The ideal candidate will have deep expertise in SEM, strong analytical problem-solving skills, and the ability to work with the Business Development team to identify new revenue opportunities. This role requires comfort with the affiliate marketing business model and experience managing accounts with multiple millions of dollars in monthly marketing spend.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Responsibilities Accountable for achieving the performance targets for your portfolio ad accounts
Provide regular reporting and performance updates to the Leadership Team
Direct and support your team members in the day-to-day marketing operations
Set and track quarterly goals (OKR framework) for both yourself and your team
Work with other functional groups within the company to drive SEM success (revenue operations, CRO, content, data)
Collaborate with peers to ensure learnings are shared and applied throughout the marketing organization
Build and maintain a strong relationship with the BD team
Drive team innovation through consistent testing, both on campaign and landing page experiences
Requirements 7+ years of experience managing Google SEM campaigns with a consistent track record of results
Deep knowledge of SEM fundamentals and best practices
Team player with an all-hands-on-deck attitude and an entrepreneurial mindset
Self-starter who can work independently without day-to-day involvement of the Director of SEM
Strong analytical and critical thinking skills
Strong communication, organizational and collaboration skills
Strong Excel skills with the ability to tie data together from various sources
Comfort working in fast-paced high-accountability environments
Additional Information Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Sem Manager • Wilmington, DE, United States