Social Media Manager job at Seattle Art Museum. Seattle, WA.
ESSENTIAL DUTIES : Responsible for developing and executing a strategic social media plan that drives awareness, interest, and engagement around the museum’s brand and its activities focused on ensuring a dynamic and inclusive digital presence. Lead content planning, manage day-to-day operations across all channels and maintain an active community presence.
Social Media – 65%
- Bringing the brand to life across its social platforms, growing digital audiences, and engaging the community through creative and impactful storytelling
- Develop and execute a strategic social media plan that drives awareness, interest, and engagement around the museum’s brand and its activities across digital and social platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube and others as it aligns with campaign objectives
- Ensure a dynamic and inclusive digital presence
- Lead content planning, manage day-to-day operations across all channels and maintain an active community presence
- Track and analyze social media trends, algorithm shifts, and cultural conversations to ensure the museum maintains a visible, relevant presence across key platforms
- Continuously research platform innovations and trending topics to identify timely opportunities for SAM to participate in or lead high-impact cultural conversations online
- Leverage data and audience insights to optimize content strategy and make recommendations for emerging platforms or tactics
- Manage the day-to-day operations of social media accounts, ensure content is engaging, accurate, up-to-date, and aligned with brand voice and messaging
- Produce regular reports on social media performance, providing insights and data-driven recommendations to inform marketing strategy
- Collaborate with internal teams, including curatorial, education, development, and visitor experience, to ideate engaging, on-brand content including text, animation, images, video, etc.
- Provide real-time social media coverage for museum activities, including exhibition openings, and community programs
- Monitor social media activity and lead social channel community management which involves responding thoughtfully to comments, inquiries, and conversations to foster engagement and community-building
- Oversee content production and asset management
- Ensure consistent application of brand guidelines across all digital content, maintaining brand tone, voice, and visual identity
Departmental Duties – 30%
Work with the Communications team to manage social media-related public relations, including responding to sensitive issues and crisis communicationWork with Partnerships & Comms Associate to maximize relationships with influencers, artists, and community partners to expand SAM’s reach and engagementOwn the social media content calendar, working across MarCom team and external departments to plan and schedule contentStay informed on industry best practices and trends, platform and algorithm updates, and new technologies to keep social media strategy effective and innovative, providing insights and recommendations to evolve digital approachSupport team to develop, implement, and monitor systems, procedures, and cross-departmental processes to ensure smooth operation of the departmentProvide day-to-day support to create an efficient and collaborative working environmentShare social media intelligence and collaborate across the museum on programs and strategic initiatives to maximize visitor engagement and revenueOther Duties – 5%
Contribute to an institutional focus of delivering exceptional, welcoming, and inclusive customer service—creating positive, meaningful experiences for all visitors, every timeParticipate in institutional learning opportunities to grow our collective understanding and integration of antiracism, cultural competency, and equity values into SAM’s workRequired Qualifications
Five years of experience in social media community management and social strategy or related experience in digital marketing with a focus on social channelsStrong understanding of social media best practices, content trends, and platform algorithmsExperience in community management, audience engagement, and brand storytellingAbility to leverage social media metrics and data to strategically shape effortsTalent for visual storytelling and digital innovationProven ability to analyze data, and drive results-oriented decision-makingDemonstrated ability to establish and maintain effective relationships with Board members, donors, executives, management, employees, and the publicAbility to exercise sound, timely judgementProfessional verbal and written communication, with an ability to tailor communications according to audienceManagement and supervisory skills; ability to motivate teams and simultaneously manage several projectsSuccessfully assess priorities and work well with deadlines, strong time management, problem solving, and analytical skillsExercise discretion in maintaining confidentiality of sensitive informationProficiency in Microsoft Office Suite, Zoom, Asana, Slack and internet-based researchProficiency with Canva, Adobe Creative Suite, and Sprout SocialAbility to pass and maintain security background check clearancePreferred Qualifications
Bachelor’s degree in marketing, digital media, or related fieldExperience in a museum or arts and culture sectorAPPROACH TO WORK : We come together to contribute our unique talents towards connecting art to life. We take our passion for the arts and personal connections to the mission, and channel it into our employee, visitor, and partner experience.
Be Accountable : Our work is ambitious – it requires us to stay organized, hold multiple responsibilities, maintain an eye for the details and the big picture, and consistently deliver exceptional work.
Be Collaborative : We know that the success of the collective is paramount – we’re all working towards a common goal.
Cultivate Innovation : Our success is rooted in the creation and adoption of new ideas that make a positive impact.
Bring A Learning Mindset : We know that curiosity and humility are key to our individual and collective growth and ultimately, improving our work.
Lift Each Other Up : We practice helping each other be successful by empowering, supporting, and celebrating the work of our colleagues, teams, and the institution.
WORK SCHEDULE : This role is typically scheduled to work standard business hours Monday - Friday. However, the needs of this role requires a willingness to work a flexible schedule as directed by your supervisor in support of the department or organization.
COMPENSATION : $35.17 - $37.02 Per Hour
WORK CONDITIONS : Exposure : Work areas are primarily inside, in a climate-controlled environment with light background noise.
ACCOMMODATION : The Seattle Art Museum will consider reasonable accommodations for employees with disabilities to perform the essential functions / duties of this position.
Celebrating difference . At Seattle Art Museum, our members, visitors, and local community come from all walks of life, and so do our employees, volunteers, and interns.
SAM is an equal opportunity employer . We are an equal opportunity employer, and consider qualified applicants for employment without regard to race, color, creed, religion, national origin, age, sex, marital status, ancestry, sensory, physical, or mental disability, genetic information, military or veteran status, gender identity or expression, sexual orientation, citizenship or immigration status, or other applicable legally protected characteristic.
We encourage you to apply . We are dedicated to building a diverse workplace, and a sense of belonging for each and every employee, because we know our organization is at its best when we include, celebrate and embrace difference.
Requirements for employment . In order to be employed by the Seattle Art Museum, you must reside in the state of Washington. Employment at SAM is contingent upon successful clearing and maintenance of clearance in both a federal and state criminal background check.
#J-18808-Ljbffr