Category Insights Associate (Junior Level)

Job Description

About the Company

Eating healthy shouldn't be complicated. That's why our team is dedicated to making delicious, plant-based super snacks with the cleanest, simplest ingredients. That's it. removes the hassle from eating fruit, making it easier than ever to get the nutrients our bodies need in the most convenient ways possible.

That's it. has transformed the natural foods category with its portfolio of super snacks, which includes : Fruit Bars, Mini Fruit Bars, Probiotic Bars, Truffles, Energy Bars, and Crunchables. Our entire range of simple and nutritious items is made with limited ingredients, and the brand’s flagship fruit bars—the #1 selling fruit bar in America—contain only two ingredients : fruit + fruit.

Job Title : Associate, Category Insights (Junior Level)

About the Role

That's it. Nutrition is looking for an Associate, Category Insights to support the organization in the research, analysis, and interpretation of disparate data sources. This role's purpose is to drive accelerated growth, distribution gains, and elevate customer partnerships via category and shopper insights. The role will play a critical part in bringing a fact-based decision-making process to the sales team around areas of assortment, pricing, merchandising, and promotional investments. Advanced Excel proficiency and critical thinking skills are essential to provide actionable insights that drive business value.

The Associate, Category Insights will work closely with the Director of Category Insights and our internal Sales Team (Grocery, Convenience, Alternative, and International) to influence the development and implementation of category strategy and initiatives across major retailers. The candidate will play a pivotal role in driving the success of the Convenience channel sales team within That's it. This individual will own providing and supporting the Convenience channel with ad-hoc projects, sales decks, and reports, in addition to other category management initiatives by conducting data analysis and providing insights to the team. Your main responsibilities will involve supporting customer-facing presentations, assisting with various ad-hoc projects, and managing key reporting tasks.

A successful candidate will be self-driven and curious, thriving in a fast-paced, complex environment with ambiguity. The ability to be self-motivated and work in a team environment is also critical.

Key Responsibilities :

Category Management Leadership :

• Develop and execute comprehensive category management strategies aligned with overall business objectives.
• Conduct in-depth category analysis to identify growth opportunities and address performance gaps.
• Monitor market trends, competitor activities, and consumer behavior to share with the team during our internal Sales Meetings.
• Develop category assortment plans, pricing strategies, and promotional activities.

Data Analysis and Insights :

Cross-Functional Collaboration :

Convenience-Channel Specific :

Strategic Planning :

Qualifications