Product Marketing Specialist - Radiography Systems

Product Marketing Specialist - Radiography Systems

We are seeking a strategic and hands-on Product Marketing specialist to elevate the visibility and commercial success of our Industrial CT solutions. This role will lead the development of compelling customer-facing collateral, drive product launches and go-to-market campaigns, and manage our presence at key industry events. The ideal candidate will translate complex technical content into clear, differentiated messaging, optimize our digital footprint, and enable sales teams with targeted tools and training. You will collaborate cross-functionally with product, sales, and external partners to ensure our innovations resonate with the market and convert into growth.

Collateral Development & Management

Lead the creation and ongoing refinement of customer-facing and internal marketing materials-including brochures, datasheets, case studies, and presentations-to support sales efforts, customer education, and product visibility. Translate complex technical content into compelling, accessible collateral that communicates our value proposition clearly to varied audiences. Partner with external agencies and internal subject matter experts to ensure all content is visually aligned with our brand identity and technically accurate. Directly influence sales effectiveness by equipping frontline teams with materials that build trust and credibility with prospects.

Launch & Campaign Execution

Plan, coordinate, and execute product launches in collaboration with Product Management and Market Intelligence, ensuring timely rollout across digital, web, and sales channels. Co-own the end-to-end go-to-market campaign lifecycle - from strategic planning and messaging to tactical execution and post-launch analysis. Drive market awareness and customer engagement for new solutions, helping convert innovation into commercial success. Align messaging and timing with market intelligence to capitalize on competitive and macro trends.

Tradeshow & Event Management

Serve as the marketing lead for all major trade shows and customer events, working cross-functionally to ensure flawless execution, compelling messaging, and high ROI. Develop strategic show plans including booth presence, targeted communications, onsite collateral, and lead capture strategy. Elevate Waygate's brand presence and market visibility by coordinating memorable, high-impact customer touchpoints. Collaborate with sales and product teams to prioritize event opportunities that drive pipeline and deepen customer relationships.

Digital Presence & Web Strategy

Manage and optimize our online channels including corporate website, landing pages, and SEO strategies to ensure maximum visibility and engagement. Regularly update digital assets to reflect new product releases, campaigns, and brand messaging. Use website analytics and customer behavior insights to improve content relevance, optimize user experience, and drive lead conversion. Coordinate with the global digital marketing team to support paid media, retargeting, and lead-nurturing initiatives.

Sales Enablement & Support

Partner with Market Intelligence to develop and maintain an arsenal of sales tools, including presentation decks, competitive battlecards, and product summaries that enable effective, value-driven conversations with customers. Support onboarding and continuous education of the commercial team by providing structured, easy-to-use resources tailored to customer personas and market needs. Drive alignment between product positioning and sales messaging to ensure consistent communication throughout the buyer journey. Act as a key connector between customer feedback loops and content strategy, ensuring marketing efforts evolve with the market.

To be successful in your role : University degree