Global Marketing Data Analyst

We are looking for a Marketing Data Analyst to own campaign reporting dashboard development and performance analysis across our global marketing ecosystem. This role is critical in turning raw data into insights that guide decision-making across channels including SEO (traditional search and AI / LLM-driven) paid search / display social (organic and paid) YouTube and Marketo-driven email / automation campaigns.

The ideal candidate combines strong analytical skills with a deep understanding of marketing channels enabling them to connect marketing activities to pipeline revenue and customer journey outcomes. This role is hands-on collaborative and central to how we measure and optimize marketings impact on the business.

We offer :

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

Learn More Here : provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

The base pay range for this role is estimated to be $70000-$102000 at the time of posting. Final compensation will be determined by various factors such as work location education experience knowledge and skills.

Tasks and Qualifications :

What You Will do in This Role :

Multi-Channel Data Analysis & Reporting

Source validate and consolidate data across SEO paid search / display social YouTube email / automation (Marketo) and other digital platforms.

Build and maintain dashboards in Power BI Looker Studio Adobe Analytics and Salesforce that show both channel performance and business impact.

Establish global marketing KPIs and diagnostic metrics ensuring consistency and adoption across teams.

Deliver campaign and funnel performance reports that connect marketing activity to MQLs opportunities and revenue.

Develop attribution approaches and ROI models by channel and campaign.

Customer Journey & Business Impact

Map and measure marketings influence across the full customer journey including lead generation business development and sales conversion.

Partner with sales and business development to connect Salesforce pipeline data with marketing activities.

Lead regular review meetings with channel and campaign owners to optimize ongoing programs.

Provide forward-looking insights to inform strategic planning forecasting and budget allocation.

Tools Technology & Enablement

Research and recommend new measurement platforms analytics tools and methodologies.

Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies.

Maintain expertise in marketing data sources including Google Analytics Adobe Analytics Marketo Salesforce Snowflake Google Search Console HotJar social platforms tag management systems and virtual event platforms.

Leverage AI and automation to accelerate data analysis anomaly detection and predictive insights.

Market Research & Competitive Intelligence

Conduct benchmarking and competitive intelligence to contextualize performance.

Provide insights into industry trends channel performance standards and competitor activity.

What We are Looking for :

Bachelors degree in Marketing Analytics Business Data Science or related field.

35 years of hands-on experience in digital marketing analytics (B2B preferred).

Strong proficiency with Power BI Google Looker Studio Google Analytics Adobe Analytics and Salesforce.

Experience with Marketo reporting and marketing automation measurement.

Deep Excel expertise (PivotTables VLOOKUP / HLOOKUP INDEX / MATCH advanced formulas).

PowerPoint proficiency with ability to build compelling visualizations and presentations.

Strong knowledge of attribution modeling funnel metrics and ROI analysis.

Ability to work independently and proactively while collaborating across a global cross-functional team.

Preferred

Knowledge of supply chain logistics or warehouse automation industry.

Experience with ABM platforms (Demandbase 6sense Terminus).

SQL or other query languages for advanced analysis.

Familiarity with A / B testing conversion optimization and campaign experimentation.

Knowledge of data governance and privacy regulations (GDPR CCPA).

Prior experience supporting global or multi-region marketing operations.

#LI-AP1

Required Experience :

IC

Key Skills

Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 70000 - 102000