Senior Director Marketing Member Experience 100% Remote

Senior Director Marketing Member Experience 100% Remote

Who We Are

Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life.

The Senior Director of Marketing will lead an integrated marketing and engagement function that drives business growth, patient activation, and sustained clinical engagement. This role unites B2B strategy (employer and payer growth) and B2B2C engagement (member communications and behavioral program design) under one strategic umbrella — aligning brand, demand, and outcomes. This leader will combine data-driven marketing strategy, brand stewardship, and operational rigor to execute at scale through both internal resources and external vendors. The role will also oversee internal communications and serve as a communications partner to executive leadership, uniting internal and external brand and communications strategy.

What You’ll Do : Essential Functions

• Strategic Leadership
• Develop and execute overarching integrated B2B and B2B2C marketing strategy aligned with enterprise objectives and revenue targets.
• Partner closely with Operations, Sales, Product, Clinical, and Account Management to ensure marketing initiatives drive measurable business impact.
• Build and present performance dashboards, insights, and recommendations to executive leadership.
• Lead market research and competitive analysis to inform positioning, messaging, and go‑to‑market plans.
• Translate behavioral and clinical insights into engagement programs that increase activation and adherence.
• Collaborate with executive team on internal and external communications.
• Develop playbooks around core marketing functions.
• Scale and develop marketing strategy and team as Vori continues to scale.
• Brand Strategy & Design Management
• Develop and maintain a comprehensive brand strategy and unified messaging framework for internal, partner, and member / patient audiences.
• Ensure brand consistency across all touchpoints from website and thought leadership to member communications and clinical engagement.
• Oversee visual identity, design systems, and collateral development (digital + print).
• Lead website strategy, including conversion optimization, and content management.
• Drive brand evolution and rebranding initiatives as needed, ensuring market relevance and differentiation.
• Growth Marketing & Demand Generation
• Design and optimize multi‑channel demand generation programs (digital advertising, content marketing, email, webinars, events).
• Manage marketing attribution, funnel analytics, and ROI measurement systems.
• Lead content and thought leadership creation (white papers, case studies, webinars, etc.) to support both B2B sales and B2B2C engagement.
• Marketing Operations & Technology
• Oversee the marketing technology stack (automation, analytics, CRM integrations).
• Optimize processes for lead tracking, data hygiene, attribution, and campaign measurement.
• Partner with Operations and IT to optimize system workflows and reporting.
• Drive adoption of best practices, testing, and continuous optimization across channels.
• Third‑Party Contractor & Agency Management
• Identify, evaluate, and manage high‑value external partners.
• Coordinate cross‑partner projects while maintaining brand and performance consistency.
• Team Leadership & People Management
• Directly manage a small, high‑performing team of specialists in B2B2C, member experience, design, digital, etc.
• Develop role playbooks and performance management.
• Foster a culture of experimentation, accountability, and excellence.
• Manage and oversee external marketing partners and contractors to ensure high‑quality deliverables, brand consistency, and alignment with strategic outcomes.

Perform Other projects and duties as assigned.

Who You Are :

Company Benefits

We’re committed to creating a workplace where you can grow, succeed, and achieve your best. Come join our team and enjoy the benefits of a company that values its team members we call Vorriors!

Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.

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