Walmart / Amazon Digital Marketing Manager

Job Description

Job Description

The Role

The Product Manager is a crucial role focused on optimizing and promoting product listings across various categories on digital marketplaces, primarily on Amazon and Walmart.com (1P and Marketplace). This role involves leading efforts for a subset of product categories to enhance and grow visibility, traffic, conversions, and ultimately revenue, by utilizing a deep understanding of marketplace dynamics, SEO principles, digital marketing strategies, and retail account management.

For Marketplace, this includes managing listings directly, optimizing content, leveraging advertising platforms, and ensuring competitive positioning. For 1P, this extends to managing vendor relationships, navigating Retail Link and Item 360, ensuring compliance with OTIF (On Time, In Full) and SQEP (Supplier Quality Excellence Program), and partnering with buyers on joint business planning, promotions, and modular resets.

This role works cross-functionally with departments such as Creative, Merchandise Planning, Inventory Management, and Product Development to implement cohesive omni-channel strategies and achieve business objectives. Excellent organizational and communication skills are essential, as the role requires managing multiple priorities in a fast-paced and evolving environment. The ideal candidate will have experience launching and managing product listings on Amazon and Walmart.com, while also working within Walmart’s 1P vendor ecosystem to drive sustained growth and success for the company.

What You’ll Do

• Oversee product listings from launch throughout their lifecycle including launching new products as well as optimizing and growing best seller products.
• Optimize product listings to maximize visibility, accuracy, and conversion rates through a multitude of tactics including keyword research for SEO ranking, A / B testing to uncover key trends and insights for best practices, competitor and category research, et cetera.
• Achieve key performance metrics set in collaboration with merchandise planning team to grow volume, revenue and margin.
• Review and adjust pricing based on market analysis, and product health to capitalize on sales and profit.
• Manage 1P responsibilities including vendor negotiations, Retail Link reporting, Item 360 content setup, compliance with OTIF / SQEP standards, and collaboration with buyers on joint business planning, promotions, and category growth initiatives.
• Collaborate with cross-functional teams such as Creative, MP, Compliance and PD to grow and improve product sales and inventory positions (i.e. visuals, claims, product changes, line extensions / variants).
• Collaborate with advertising team to ensure visibility and metrics are aligned.
• Monitor inventory health with special focus on product lifecycle to ensure optimal performance (i.e. Test) to ensure efficient run down.
• Complete assigned product audit process in accordance with function calendar and look to identify ways to improve and scale as the business and tools evolve.

Skills & Qualifications

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