Consumer Insights Manager

Consumer Insights Manager

The Consumer Insights Manager is responsible for overseeing the consumer insights and market research function for MJUS. This role is essential in growing the brand and helping the organization make informed decisions related to brand strategy, innovation, and commercial execution. The Consumer Insights Manager has a deep understanding of consumer behavior and will be able to translate data into actionable insights. This person must be highly motivated, infinitely curious and strategic as well as detail oriented. This person reports directly to the Chief Marketing Officer and their efforts will directly drive business decisions.

Market and Consumer Research

Conduct comprehensive quantitative and qualitative research to understand consumer preferences, trends, and competitive landscapes.

Design and execute consumer surveys from end-to-end to gather feedback and insights on products, promotion, and brand perception.

Develop detailed profiles of target consumers, including their needs, preferences, and pain points.

Moderate focus groups, in-depth interviews, and analyze qualitative outputs.

Present findings and insights to senior management and other internal stakeholders through reports, presentations, and visualizations.

Understand the role of AI in market research as a tool, leveraging it where necessary.

Data Analysis

Analyze data collected from various sources, such as surveys, social media, and sales reports, to identify patterns, trends, and opportunities.

Monitor and assess the strategies and performance of competitors to identify strengths, weaknesses, and potential threats.

Anticipate future market trends and consumer behaviors to help the company stay ahead of the curve.

Leverage data analytics tools, CRM systems, and other technology to streamline data collection and analysis processes.

Brand Monitoring

Track brand mentions and sentiment across different online and offline channels to gauge brand health and reputation.

Manage brand health, brand lift, and equity trackers across platforms and synthesize them into cohesive narratives.

Identify and segment target consumer groups based on demographics, psychographics, and behavioral characteristics.

Measure and monitor customer satisfaction and loyalty through surveys and feedback mechanisms.

Provide insights and recommendations to guide product development and innovation, ensuring that products align with consumer demands.

Marketing Strategy

Collaborate with marketing teams to develop effective marketing strategies and campaigns based on consumer insights.

Ensure that data collection and analysis adhere to legal and ethical standards, especially concerning consumer privacy.

Own end to end creation of insights presentations from storyline to final edits, including Board level materials.

Manage the budget allocated for research and insights activities efficiently.