Sr. Lifecycle Marketing Manager, Amazon Shipping

Sr. Lifecycle Marketing Manager

Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazon's first-class transportation network. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages. With Amazon Shipping, Sellers and businesses can tap into Amazon's world-class transportation solutions for their own small parcel needs. Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.

We're looking for a driven, creative, and analytical Sr. Lifecycle Marketing Manager to help scale up this 'start-up' transportation business in the US. The ideal candidate will be entrepreneurial and a hands-on problem solver with a proven track record of successfully managing multi-channel B2B communication campaigns covering email, web messaging, banners, notifications, etc.

In this role, you will create and define the strategy for both proactive and reactive shipper communication to enable businesses across NA to discover Amazon Shipping, communicate the benefits of the service, provide a seamless path forward to sign-up for these services, share key updates and announcements, and drive proactive engagement at different lifecycle stages.

Key job responsibilities :

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, retention, and long-term loyalty. Own the end-to-end customer journey, identifying key moments and touchpoints to deliver timely, relevant, and brand-aligned communications, leveraging deep technical knowledge of data systems, and marketing automation platforms (Marketo).
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and build associated journey flows.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies. Monitor performance, surface trends and identify opportunities to increase share of wallet with existing shippers.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, and across email and other owned channels.
• Develop and bar raise rich, high-quality content for email, banners, etc. to maximize engagement.
• Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click through rates, etc.), drive consideration and adoption across a number of audience segments.
• Communicate regularly with stakeholders regarding key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
• Collaborate with the integrated marketing team and creative to ensure messaging aligns with brand strategy and campaign priorities. Stay tightly aligned with commercial goals and maintain flexibility to respond quickly to changing business needs.

A day in the life :

During campaign and content development, you will work collaboratively with key stakeholders and partners such as Strategy, Integrated, Performance, Product, Field, Brand, and Segment Marketing POCs, as well as the Sales teams and agencies. You will then leverage internal and third party tools to activate and launch the campaign. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.