Director of Brand Design (B2B)

As the Director of Brand Design at Fluent, you will lead the development and stewardship of our brand identity while producing high-quality creative deliverables across channels. This role combines brand leadership with hands-on design execution, you’ll shape the long-term direction of our brand, then bring it to life through thoughtful, consistent, and impactful design work. This is both a strategic and executional role, ideal for a designer who thrives at the intersection of vision and craft.

You will partner closely with Marketing, Product, and Sales to ensure Fluent’s brand is differentiated, cohesive, and scalable. This role requires deep B2B marketing experience, building brands that speak to business decision-makers with clarity, sophistication, and credibility. You will also provide guidance and mentorship to junior designers, helping elevate the overall creative output of the team.

What You’ll Do :

Brand Direction & Strategy

• Maintain, evolve, and iterate on Fluent’s brand identity, voice, and visual systems with a strong B2B lens.
• Establish and update brand guidelines that support consistency and scalability across teams.
• Collaborate with leadership to ensure brand direction aligns with company strategy and B2B market positioning.
• Identify opportunities to modernize and innovate how the brand engages with business audiences.

Creative Asset Development

Team Leadership & Mentorship

Cross-Functional Collaboration

Design Systems & Workflow

Requirements

About Us

Fluent, Inc. (NASDAQ : FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit  https : / / www.fluentco.com / .

Benefits

A Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

Salary Range : $125,000 to $140,000 base plus a competitive bonus plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.