Senior Salesforce Developer, Marketing Cloud

Position Summary :

AVP, Sr Marketing cloud developer of US Consumer Marketing (USCM) organization, is responsible for analyzing, implementing, and managing customized SFMC technical solutions to meet evolving needs of marketers. This will involve understanding the business objectives, release requirements and working with multiple functional project managers in Agile-Scrum framework.

New position will project manage the release cycles with vendors, onshore / offshore resources and ensuring timely deliverables.

Reporting to SVP of the Audience Data Management, ideal candidate will be highly collaborative, self-motivated individual, and innovator by nature with superior communication skills. Candidate should be adept in handling unstructured, difficult problems and comfortable with fast-paced environment.

Key Responsibilities :

Be a technical expert on new project initiatives and participates in solution discovery sessions. Understand the business requirements, assists planning, and implements the approved initiatives.

Designs, codes and validates complex marketing cloud automations and SQL queries that empower journeys and marketing campaigns.

Understand the complex Citi data architecture and draw well designed and simple data solutions

Assist in developing project work plan, creating timelines and drive projects to completion; includes scope formulation, design specifications, and translating business requirements to programming specifications.

Responsible for improving our Marketing Cloud data model architecture iteratively and increase the operation efficiencies

Collaborate across email marketing team, campaign team, journey execution and technology teams to manage requests and asks

Create documentation with technical processes and automation procedures as a user guide to the team

Qualifications :

Bachelor’s degree required; advanced degree and relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, Salesforce Marketing Cloud developer certification etc.)

5+ years’ experience as a marketing cloud developer or administration and solid understanding of SFMC solutions and marketing data models

5+ years of hands on experience and demonstrated proficiency with Email studio, Automation Studio, Audience builder, AMPscript and other modules of marketing cloud

5+ years direct complex SQL, ETL, data architecture & data warehousing experience

Experience implementing automated solutions using SJSS or AMPScripts

Strong knowledge and use of APIs, REST / SOAP webservices

Excellent written and verbal communication skills and ability to work effectively with non-technical personnel

Ability to problem solve high-leve software and application issues

Ability to project manage

Job Family Group : Marketing

Job Family :

Digital & Social Media Marketing

Time Type : Full time

Primary Location :

Irving Texas United States

Primary Location Full Time Salary Range :

$87,360.00 - $131,040.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and / or contact the recruiter.

Anticipated Posting Close Date :

Sep 03, 2025

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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