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Manager, Marketing Communications
Manager, Marketing CommunicationsAbbott • Lake Forest, California, USA
Manager, Marketing Communications

Manager, Marketing Communications

Abbott • Lake Forest, California, USA
1 day ago
Job type
  • Full-time
Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION : Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to :

Career development with an international company where you can grow the career you dream of.

Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.

An excellent retirement savings plan with a high employer contribution

Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.

The Opportunity

We have an exciting opportunity for a Marketing Communications Manager within our US Infectious Disease Business at Rapid Molecular Diagnostics (RMDx) business located at Lake Forest IL . Our rapid diagnostics solutions are helping address some of the worlds greatest healthcare challenges.

What Youll Work On

In this role you will be responsible for the development and execution of key marketing communications initiatives for both the professional and consumer markets. This role reports into the Senior Director of Marketing ID US Commercial and supports the entire US ID product portfolio across all market segments including : Hospital / Health Systems Physician Office Urgent Care and Retail Health including clinics and OTC products sold to consumers at retail.

This job function has accountability for complying with the applicable elements of the Global Quality Framework and the Corporate Quality Management System (QMS).

Lead strategic marketing communications for the entire ID US Commercial professional product portfolio including the market-leading ID NOW and BinaxNOW professional products.

Ability to effectively collaborate with executives business stakeholders and marketing managers to define roadmaps.

Ability to lead cross-functionally without authority and with a proven track record.

Own and drive divisional tradeshow strategy including booth graphics asset development and pre- / post-show communications. Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment.

Develop and manage the editorial calendar to support product launches campaigns and thought leadership initiatives. Oversee copywriting and editing to ensure clarity consistency and alignment with brand voice.

Serve as a strategic partner to US Commercial leadership Global Marketing Corporate Accounts and Corporate Marketing ensuring integration and alignment of communications across functions.

Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels leveraging market insights and data to inform creative briefs sales collateral and when needed media planning and digital strategy.

Lead the development of high-impact creative assets in collaboration with external agencies ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions.

Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives.

Provide strategic oversight of the Veeva approval process ensuring compliance and timely execution of marketing materials.

Integrate market research findings into messaging frameworks and campaign development to enhance relevance and effectiveness.

Evaluate and implement emerging marketing technologies to improve engagement and optimize communication strategies.

Required Qualifications

Bachelors degree in Marketing Communications Business or related field required; MBA with a marketing emphasis strongly preferred.

Minimum of 8 years of progressive experience (ideally in marketing communications with demonstrated success in leading strategic initiatives across complex healthcare or diagnostics environments).

Preferred Qualifications

Proven experience in tradeshow strategy and execution including cross-functional collaboration and asset development.

Strong editorial and content development skills including ownership of editorial calendars and oversight of copywriting / editing processes.

Deep understanding of brand management creative development and integrated marketing communications across digital and traditional channels.

Experience managing external agencies and vendors with a track record of delivering high-impact campaigns on time and within budget.

Familiarity with regulatory approval processes (e.g. Veeva) and literature fulfillment systems within a healthcare or diagnostics setting.

Demonstrated ability to synthesize market research insights into actionable messaging and campaign strategies.

Strong leadership collaboration and project management skills with the ability to influence cross-functional teams and senior stakeholders.

High level of initiative strategic thinking and adaptability in a fast-paced dynamic environment.

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives :

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

Connect with us at on Facebook at and on Twitter @AbbottNews.

The base pay for this position is

$97300.00 $194700.00

In specific locations the pay range may vary from the range posted.

JOB FAMILY : Marketing Support

DIVISION :

ID Infectious Disease

LOCATION : United States >

Lake Forest : J55

ADDITIONAL LOCATIONS :

WORK SHIFT :

Standard

TRAVEL : Yes 20 % of the Time

MEDICAL SURVEILLANCE :

No

SIGNIFICANT WORK ACTIVITIES :

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Driving a personal auto or company car or truck or a powered piece of material handling equipment Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans.

EEO is the Law link - English :

EEO is the Law link - Espanol : Experience :

Manager

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 97300 - 194700

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Marketing Manager • Lake Forest, California, USA

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