Sr. Manager, Digital Strategy

Sr. Manager, Digital Strategy

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands : OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere, every day. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position : Sr. Manager, Digital Strategy

Department : Marketing

Work Locations : Morristown, NJ; New York, NY

Hybrid Schedule : At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What You Will Be Doing

The Senior Manager, Digital Strategy & Activation will be responsible for leading best-in-class digital strategy and activation support to Helen of Troy brands across national, e-commerce, and DTC media. They will steward digital ad spending alongside media AOR and contribute to leading existing and future partnership alliances with DSPs, social advertising platforms, identity solutions, and technology providers in driving solutions, activations, and outcomes.

The Senior Manager will work together with the Director, Digital and Data Strategy, brand teams, Experience Planners, and media AOR to define, audit, and drive ongoing and pulsed campaigns aligned with brand business goals and objectives communicated by Experience Planning and Brand teams. The Senior Manager directly works alongside key internal constituencies in Brand, DTC, and Retail Sales teams to facilitate end-to-end activation oversight of precision campaigns including but not limited to supporting DTC, brand, and retail campaign strategic planning, design, execution, and measurement.

A key role of the Senior Manager Digital Strategy & Activation is to lead our enterprise-wide Direct-To-Consumer (DTC) performance and is responsible for driving customer acquisition, retention, and revenue growth through best-in-class digital media strategy, execution, and optimization.

• Contribute to end-to-end orchestration of digital marketing campaign set-up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement)
• Own the end-to-end strategy and execution of assigned brands' media campaigns across paid social, search, programmatic, display, and emerging channels.
• Develop with Brand, Experience Planning, Retail Sales, and Media Agency teams' potential digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives.
• Co-develop with Digital Analytics and Media Agency a performance-first mindset ensuring DTC media investments are optimized for ROAS, CAC, LTV, and other key KPIs that will define campaign success and drive learning.
• Contribute to strategic performance relationship with DSPs, social advertising platforms, and identity solution providers including campaign planning, beta testing, and long-term strategic planning for a post-3rd party cookie world.
• Support data-informed campaign design - partnering with internal / external stakeholders to define in-platform audience targeting, touchpoints / channel strategy, creative / content strategy, budget / mix / pacing, and optimization.
• Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories.
• Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation.

Skills Needed To Be Successful In This Role :