Senior Manager, Targeting

Senior Manager, Targeting

The Senior Manager, Targeting will be responsible for leading the design, implementation, and ongoing management of sales force targeting and alignment processes for US sales forces. This role will ensure that customer segmentation, call planning, and territory alignments are executed with precision to optimize field effectiveness and support brand and corporate strategies.

The position requires strong analytical, operational, and cross-functional collaboration skills to ensure that targeting strategies are aligned with business objectives and are executed in a compliant and efficient manner. The Senior Manager will partner closely with Sales, Marketing, and other I&A teams to provide actionable insights and operational excellence in targeting and alignment.

Responsibilities :

• Lead the targeting and alignment strategy for three US sales forces, ensuring optimal customer coverage and resource deployment.
• Manage the execution of territory alignment processes, including design, updates, and communication to field leadership.
• Partner with brand and field leadership to translate strategy into actionable customer segmentation and call planning.
• Conduct geographic and customer-level analyses to identify market opportunities and optimize field force allocation.
• Collaborate with cross-functional partners to develop, test, and enhance targeting methodologies, tools, and business rules.
• Support periodic alignment refreshes and special projects (e.g., new product launches, resourcing shifts, field force expansion).
• Build and maintain processes to ensure accurate, timely, and transparent communication of targeting changes to the field.
• Develop reporting and dashboards to monitor territory performance and targeting effectiveness.
• Ensure compliance with corporate, legal, and regulatory requirements in all targeting and alignment processes.

Qualifications :

Different qualifications or responsibilities may apply based on local legal and / or educational requirements. Refer to local job documentation where applicable.