Director of Media Strategy and Planning (Digital Activation)

As the Director of Media Strategy and Planning (Digital Activation), you will lead the development, execution, and optimization of integrated media strategies that drive both brand and business outcomes. This role oversees paid digital media strategy and activation across brand and mid‑funnel campaigns, while ensuring alignment with overall marketing objectives and operational excellence across all channels. You’ll manage a team of media professionals, collaborate with internal stakeholders and external agencies, and build strong partnerships with leading digital platforms.

About the role

• Serve as a subject matter expert on integrated and digital media, staying ahead of emerging advertising trends to keep the company innovative and competitive.
• Develop, innovate, and execute integrated media strategies that align with business goals and campaign objectives.
• Lead media planning and investment processes, including annual, quarterly, and campaign‑level planning.
• Oversee digital media activation, including biddable social and programmatic channels, ensuring performance aligns with brand and mid‑funnel strategies.
• Design and execute governance frameworks to mitigate media risks, protect brand reputation, and ensure standards across all buys.
• Partner with cross‑functional teams (brand, performance, creative, analytics, insights, finance, social, and ad ops) to ensure alignment, integration, and timely campaign execution.
• Manage agency relationships and strategic media partnerships (Google, Meta, TikTok, Pinterest, etc.), including performance reviews, spend goals, testing agendas, and content innovation.
• Develop a media learning agenda, collaborating with agencies and analytics teams to run tests, gather insights, and inform future campaigns.
• Leverage data, research, and audience insights to guide targeting strategies, media mix decisions, and campaign optimization.
• Collaborate with creative teams to ensure best‑in‑class digital creative execution that drives performance.
• Partner with social media teams to amplify organic content through paid, set KPIs, and measure performance.
• Lead campaign measurement and reporting efforts, working with analytics teams to assess brand and mid‑funnel performance and make data‑driven decisions.
• Mentor, coach, and develop team members, fostering a collaborative and high‑performing culture.
• Drive operational excellence by ensuring clear workflows, process optimization, and adherence to governance standards.

About you

Minimum Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 10+ years of experience in media planning, digital strategy, or marketing‑related roles.
• 3+ years in a leadership role with experience managing teams and agencies.
• Strong understanding of integrated media environments across digital and traditional channels.
• Expertise in digital platforms, tools, and technologies (e.g., Facebook Business Manager, Google Ads, TikTok, Snap, programmatic DSPs).
• Proven ability to develop and execute media strategies that drive both brand and business results.
• Strong analytical and problem‑solving skills with a data‑driven mindset.
• Excellent communication, presentation, and relationship‑building skills.

Preferred Qualifications

• Experience with media governance frameworks, budget management, and vendor oversight.
• Background managing both brand awareness and performance‑driven campaigns across the full funnel.
• Prior experience mentoring junior team members and fostering career growth.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well‑being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit‑based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state and federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team,

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