Director, Marketing Operations & Analytics

Job Title : Director, Marketing Operations & Analytics

Department : Marketing

Reporting to : VP, Marketing

Location : Remote

About the Role :

Greenfield is looking for an exceptional leader to build a strategic Marketing Operations & Analytics function within our growing marketing team. This candidate will drive growth and improve efficiency by enhancing our marketing technology strategy for both sales and marketing efforts (CRM and automation infrastructure, ABM deployment, and enterprise content and ecommerce site), optimizing our digital marketing strategy (SEO, SEM, and social channel operations), and develop our marketing analytics capability to identify opportunities and measures results. You will lead a lead team of 3 marketers - 2 current team members with expertise in CRM, automation and web execution, and one team member to hire that will have marketing analytics expertise.

Success in this role will be measured on a mix of qualitative and quantitative metrics that show results of improvements in our digital strategies, campaign ROIs, sales pipeline quality, and reporting accuracy and visibility.

This is your opportunity to drive transformative growth and unlock vast potential at Greenfield Global. We are looking for candidates with an entrepreneurial spirit, who want to put their marketing technology, digital strategy experience and analytics background to use to have a real impact, prove the growth potential, and see their career trajectory launch along the way.

Who We Are :

Since 1989, Greenfield Global has been the leading supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide. Greenfield's low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable energy and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas.

Our primary markets are life sciences, food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain.

Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet. If you love to enhance customer experiences and want to join a high-performance team that is passionate about operational excellence and cares about its role in the world and sustainability, Greenfield is the perfect place to build your career.

Job Responsibilities :

Marketing Technology & Innovation

• Optimize the full-funnel marketing tech stack (CMS, e-commerce, PIM, CRM, automation, ABM, lead-scoring) to drive growth (SEO / SEM), enhance efficiency, personalization, and scalability.
• Replatform and redesign of content and ecommerce sites to align UX / UI with strategic growth priorities and ensure client findability, ease of use, and increase conversions
• Ensure seamless integration across marketing automation, CRM, and analytics platforms to support end-to-end campaign execution and measurement.
• Implement project management tools and workflows that accelerate delivery and ensure brand and compliance standards.

Digital Marketing Operations & Channel Management

Analytics & Insights to drive Growth

Marketing overall result reporting :

Team Leadership & Cross-Functional Collaboration

Continuous Improvement :

Your Experience Should Include :

Education :

Location and Travel Requirements :

Total Compensation & Care :

Why Join Greenfield?

Core Principles

Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.