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Paid Media Strategist

Paid Media Strategist

MediabistroSacramento, CA, United States
8 hours ago
Job type
  • Full-time
Job description

Overview

Job Title : Paid Media Strategist (Search & Social)

Location : Rancho Cordova, CA (In-Person 4 days onsite)

Employment Type : Full-time

This role is primarily based at our Rancho Cordova office, with a hybrid schedule of four in-office days per week. We believe that sharing space helps us move faster, collaborate more deeply, and stay connected to the mission behind our work especially when serving clients in government, education, and public health. We also recognize the value of focused, flexible time and offer one remote day each week to support individual productivity.

About Us

We are a forward-thinking PR, marketing and advertising agency dedicated to driving results through data-driven strategies, bold storytelling and creative, and meaningful, impactful engagement. From healthcare and nutrition to education, economic development, and long-term sustainability, our work supports clients who make a difference. We thrive on collaboration, curiosity, and creativity and we're committed to exceeding expectations while doing work that matters.

Why Youll Love Working Here

  • Meaningful work with mission-driven clients
  • A collaborative, creative team that values data, empathy, and excellence
  • Competitive salary + bonus opportunities
  • 401(k) plan with employer match
  • Generous paid time off, 11 holidays, and paid parental leave
  • Professional development support and room to grow

Key Responsibilities

  • Develop and manage paid media campaigns across platforms like Google Ads, Meta (Facebook / Instagram), YouTube, and LinkedIn.
  • Conduct audience and keyword research, build campaign structures, write trafficking instructions, and support creative recommendations
  • Optimize campaign performance based on key KPIs such as CTR, CPC, conversion rate, and cost-per-lead
  • Translate data into insights and present findings to internal stakeholders and clients in clear, compelling ways
  • Lead tracking setup and analytics support, including confirming pixel placement, building and validating UTMs, and translating performance data into actionable insights. (Google Tag Manager knowledge a plus)
  • Participate in client meetings to present campaign performance, discuss strategic recommendations, and respond to platform-specific questions.
  • Develop and deliver client reports that translate performance data into meaningful insights, supporting strategic discussions and next steps.
  • Stay current on platform changes and performance media trends, and contribute to internal knowledge sharing
  • What Were Looking For / Qualifications

  • 35+ years of hands-on paid media experience, ideally within an agency or performance marketing environment
  • Strong working knowledge of Google Ads, YouTube Ads, and Meta Ads Manager; LinkedIn Ads experience a plus
  • Experience managing multiple campaigns and client priorities simultaneously
  • Familiarity with analytics tools like GA4, Google Tag Manager, and Looker Studio (or similar dashboards)
  • Excellent communication skills verbal, written, and visual with the ability to build trust through clear insights and recommendations
  • Self-starter mindset, collaborative attitude, and a strong sense of accountability
  • Proficiency with Microsoft Office tools, especially Excel and PowerPoint, for reporting and client presentations
  • Bonus : Experience working with higher education, government, or social impact clients
  • Equal Opportunity / Accommodation

    RSE is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, pregnancy, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

    RSE is committed to providing veteran employment opportunities to our servicemembers. RSE is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by RSE and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

    If you would like to be considered for employment opportunities with RSE and have accommodation needs for a disability or religious observance, please send us an email or speak with your recruiter.

    Other Employment Disclaimers

    Employment with RSE is for no specified period of time. Employment with RSE is at-will, meaning that either the employee or the company may terminate employment at any time and for any reason, with or without cause. Although job duties, title, compensation, and benefits, as well as RSEs personnel policies and procedures, may change from time to time, nothing in this disclaimer or any policy of RSE shall be interpreted to conflict with or to eliminate or modify in any way, the at-will employment status of RSE employees.

    Job descriptions typically change over time as requirements and employee skill levels change. Supervisors may revise and / or add duties to reflect these changes. RSE retains the right to change or assign other duties to this position.

    Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

    RSE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please go to www.dhs.gov / e-verify.

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