Sr Director, Marketing Analytics

About The Role

We are seeking a senior leader to join us in the role of Sr Director, Marketing Analytics reporting into the VP of Marketing. In this role, you will oversee a center of excellence for marketing analytics for all business lines.

The Sr Director, Marketing Analytics is responsible for building a cohesive high performing organization by providing data-driven thought leadership, setting strategic direction and applying analytical acumen across the enterprise. This role will oversee marketing analytics for all lines of businesses at LC (personal loans, auto refinance, purchase finance, banking products, etc.). You will oversee the center of excellence for customer targeting, segmentation, channel / funnel optimization, marketing measurement and test & learn for marketing across all marketing channels and product lines.

This is a high visibility role that requires partnership with leadership across business lines, product, engineering, risk, and finance. This is a great opportunity for an analytical leader with demonstrated experience in marketing domain who is excited to build upon the current capabilities.

What You\'ll Do

• Lead Strategy & Execution
• Own audience targeting and data driven personalization strategies across prospecting, retargeting and re-marketing to directly deliver improvements in marketing performance
• Develop strategies to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution and customer lifetime value optimization
• Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts
• Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of Marketing channels and touch points
• Support annual / quarterly planning and manage analytics for the weekly / Monthly performance reporting including MBRs
• Growth Mindset
• Partner closely with the media team, media agency, internal data teams / engineering and measurement partners to align performance goals and optimize marketing investments.
• Manage the test & learn engine in marketing, you will drive the testing discipline and expansion / innovation (Obsessed with testing everything!!)
• Inform efficient capital allocation through testing and attribution modeling including media mix modeling
• Leadership
• Comfortable setting clear goals to ensure success.
• Form close working relationships with the Marketing Leadership Team and other internal stakeholders. Proactively provide insights and become a trusted advisor
• Create a solid engagement model that drives collaboration across teams to ensure flawless delivery and goal achievement via solid and aligned measurement frameworks.
• Work with functions outside of marketing including Credit Risk, Operations and Product to ensure there is one source of truth for marketing data and to improve the end to end customer experience ultimately improving conversion
• Develop, coach, and mentor a high-performing team of analysts to foster innovation, collaboration, and continuous learning

About You

Work Location

San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.

Time Zone Requirements

Primarily PT

Local hours (PT)

While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

Monthly / quarterly / as needed travel to LendingClub offices and / or other locations, as needed.

Compensation

The target base salary range for this position is 211,000-245,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at

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We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way.

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