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Klaviyo Email Marketing Specialist + $400 Sign-On Bonus Awaits!

Klaviyo Email Marketing Specialist + $400 Sign-On Bonus Awaits!

GrowthAssistantToledo, OH, US
18 hours ago
Job type
  • Full-time
Job description

Klaviyo Email Marketing Specialist

GrowthAssistant is seeking a dynamic and detail-oriented Klaviyo Email Marketing Specialist. The role involves leading end-to-end email campaign executionincluding testing, QA, deployment, and performance trackingacross batch sends, automated journeys, and behaviorally triggered flows, ensuring high deliverability and engagement. Collaborated cross-functionally to drive continuous optimization through A / B testing, segmentation, and dynamic content, while supporting broader marketing and customer experience initiatives. This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work-from-home setup Paid holidays Health insurance PTO Training opportunities

The Role

  • Build, test, QA, deploy, and monitor all email campaigns, including batch sends, behaviorally triggered messages, and automated lifecycle journeys across key customer segments.
  • Set up and run experiments and A / B tests across campaigns and flows to continuously improve engagement and conversion metrics.
  • Manage the full email production workflowfrom audience segmentation to creative QA to deploymentin collaboration with internal teams.
  • Track and optimize email performance on a campaign and journey level; identify trends and surface actionable insights to internal stakeholders and clients.
  • Serve as a key player in cross-functional testing initiatives, supporting "test & learn" strategies across the broader marketing team.
  • Work closely with the customer service team to troubleshoot deliverability, list integrity, and related issues that impact customer experience.
  • Manage on-site forms / popups (targeting, triggers, frequency capping), incentives, and double opt-in where appropriate.
  • Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization.
  • Leverage segmentation tools and filters within platforms like Klaviyo to build targeted lists based on user behavior, lifecycle stage, and other attributes.
  • Deliver / own regular email performance reporting with historical comparisons, channel benchmarks, and recommendations based on insights.
  • Support creative / layout needs by selecting images, formatting text, and ensuring the final look and feel aligns with brand standards (with training provided as needed).
  • When time permits, contribute to non-email tasks that are SOP-driven or can be easily trained.

The Requirements

  • 3+ years of experience in hands-on email marketing execution, ideally in a fast-paced agency or DTC e-commerce environment.
  • Expertise in tools like Klaviyo (or similar platforms) for campaign setup, journey building, and analytics.
  • Demonstrated experience creating and launching A / B tests and reporting on their impact.
  • Strong understanding of key performance metrics (open rates, CTR, conversion rate, deliverability, etc.) and how to use them to optimize campaigns.
  • Experience reporting on these metrics, ideally in Google Analytics, and quick ability to learn Google Analytics reporting structure if no prior experience in the tool.
  • Comfortable creating audience segments using platform-based filters, conditions, and custom attributes.
  • Creative eye for email layout best practices, with ability to make basic formatting choices (e.g., image selection, layout balance)
  • Detail-oriented with strong organizational skills and proven ability to QA work thoroughly.
  • Strong analytical and problem-solving skills; proactive mindset and comfort navigating ambiguity and new challenges.
  • Fluent written and spoken English; confident communicator who can clearly explain performance trends and next steps.
  • Must be available to work US business hours.
  • Nice to Have

  • DTC or e-commerce specific experience
  • Google Analytics experience preferred, or willingness to train into it if background includes similar reporting / metrics platforms.
  • Experience building and launching SMS campaigns within platforms like Klaviyo or Postscript.
  • Familiarity with list growth tactics such as lead capture forms, popups, incentives, and opt-in flows.
  • Past exposure to managing or scaling email & SMS sign-up flows across multiple touchpoints (website, landing pages, checkout, etc.).
  • Working knowledge of HTML / CSS for making light edits and resolving formatting issues in email content.
  • Compensation Range : ?60,000 to ?85,000 / month We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!

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    Email Marketing Specialist • Toledo, OH, US