Director-Product Technology

Director, Product Technology

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Director, Product Technology is responsible for leading marketing capabilities strategy, execution, and teams across all products. This role leverages our capabilities to optimize marketing effectiveness, enhance customer & marketer engagement, and drive digital revenue growth in close partnership with Business Units, Marketing, Digital and Technology teams. The ideal candidate will be a thought leader in the Marketing Technology space with transformation experience, have a strong background in both digital marketing and technology, with a deep understanding of B2C / B2B marketing dynamics. Drive strategic roadmap for the organization and ensure long-term success.

Key Responsibilities :

• Develop and execute a comprehensive marketing capabilities strategy that aligns with the overall business and marketing goals.
• Collaborate with senior leadership to identify opportunities and prioritize investments.
• Oversee the selection, implementation, and management of marketing tools, including AI, marketing automation, and other relevant software.
• Ensure the collection, analysis, and utilization of marketing data to drive decision-making and optimize marketing campaigns.
• Implement analytics and reporting tools to measure the effectiveness of marketing initiatives.
• Ensure seamless integration of marketing with other business systems.
• Streamline marketing processes through automation and AI to improve efficiency and effectiveness.
• Implement best practices for campaign implementation, lead generation, and digital customer engagement.
• Elevate marketer experience, enable self-service, and drive adoption in the user community.
• Build and lead a high-performing marketing capabilities team.
• Provide mentorship, training, and development opportunities to cultivate talent.
• Foster a collaborative environment with cross-functional teams, including Business Units, Marketing, Sales & IT.
• Manage relationships with external vendors and service providers.
• Negotiate contracts and ensure service level agreements (SLAs) compliance.

Qualifications :

Our Director-Product Technology earns between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!