Senior Marketing Manager, Demand Generation

ZilliantAustin, TX, US

4 days ago

Job type

Full-time

Quick Apply

Job description

Zilliant is a SaaS company on a mission to eliminate Pricing Anxiety and turn pricing into a strategic advantage for our customers.

Guided by our values—People First, Trust, Accountability, Impact, and Innovation—we deliver intelligent solutions that align teams, build confidence, and drive sustainable growth.

We know our business is about more than just software—it’s about the people who power it, from our dedicated team to the customers we serve. As our Senior Marketing Manager, Demand Generation, you will play a pivotal role in shaping and executing demand generation programs.

You’ll own and optimize email marketing strategies, develop high-impact demand campaigns, and partner closely with Business Development Representatives (BDRs) to design and implement outbound sales programs. Your efforts will be instrumental in generating and nurturing a strong pipeline of qualified leads, contributing directly to revenue growth. What You’ll Do :

Demand Campaigns : Develop and manage comprehensive demand generation campaigns across multiple channels, including digital, social, and content marketing.

Ensure alignment with sales goals and company objectives. Email Marketing :

Design, execute, and optimize email marketing campaigns that engage and convert.

Leverage A / B testing and analytics to continually improve performance and ROI. BDR Sales Programs :

Lead and enhance our BDR programs by providing strategic guidance, developing targeted outreach strategies, and optimizing processes to maximize lead conversion rates. ABM and Automated Outreach : Implement and manage ABM campaigns, utilizing personalized content and strategies to engage high-value accounts.

Leverage marketing automation tools to create and execute automated outreach campaigns, ensuring timely and relevant communication with prospects. Analytics & Reporting :

Monitor and analyze campaign performance, providing actionable insights and recommendations.

Develop and maintain dashboards to track KPIs and report on the effectiveness of demand generation efforts. Leverage tools like Marketo, Salesforce, and ZoomInfo to build and refine automated programs, drive pipeline velocity, and improve lead handoffs and conversion. Collaborate cross-functionally with Product Marketing, Sales, RevOps, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion. Who You Are :

A collaborative leader who works closely with cross-functional teams to align strategies and drive cohesive, integrated marketing efforts. A strong operator and project manager, capable of orchestrating complex, multi-touch campaigns with precision and agility.

Analytically minded with the ability to interpret data, identify trends, and make data-driven decisions. Results-oriented approach and a passion for driving growth creatively. What You’ll Need :

Bachelor’s degree in Marketing, Business, or a related field.

MBA Optional but valued. 5+ years of experience in demand generation, email marketing, or a related role, preferably in the B2B SaaS industry. Proven track record of designing and executing successful email marketing and demand generation campaigns. Experience running and managing ABM strategies and automated outreach campaigns. Proficiency in marketing digital tools (e.g., HubSpot, Marketo, 6Sense, Salesforce) What You’ll Enjoy :

Full benefits package including medical, dental, and 401k plans with a company match Generous Paid Time Off (PTO) policy to ensure a solid work / life balance Monthly Zilliant Zen Days to rest and recharge Comprehensive parental leave to provide time to bond with new family members Volunteer Time Off (VTO) policy to give back and contribute to your local community Remote or Hybrid work schedule, depending on team and personal preferences The financial and strategic backing of Madison Dearborn Partners (MDP) Zilliant is committed to creating a culture of respect, belonging, and inclusivity.

We are dedicated to revealing relevant opportunities to elevate equity, promote diversity, and lead with purpose.

Zilliant is committed to creating a culture of respect, belonging, and inclusivity.

We are dedicated to revealing relevant opportunities to elevate equity, promote diversity, and lead with purpose.

Zilliant is a proud Equal Opportunity Employer (EOE) and provides an environment of diversity, equality, and inclusion (DEI) to all employees and applicants, regardless of a person’s age, race, color, physical or mental disability, genetic information, gender, gender identity or expression, marital status, medical condition, ancestry, military or veteran status, national origin, religion, religious creed, sex, sexual orientation, or any other protected status under federal, state, or local law.

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Demand Generation Manager • Austin, TX, US