Social Media and Email Marketing Specialist

Job Description

Job Description

Description :

The Digital Marketing Specialist at RED Development is responsible to design, create, and schedule social and email marketing content to support the growth of the RED Development developments and mixed-use lifestyle properties. Works on the Marketing team to support digital strategy initiatives that elevate our retail tenants within the market and RED portfolio. This role requires an in-depth knowledge of RED Development properties, tenants and market goals. Proficiency in social media management, email marketing platforms, content creation and digital analytics is a must.

Essential Duties and Responsibilities

• Design social media and email campaigns according to individual properties
• Coordinate and manage the creation of all social and email content such as posts, newsletters, graphics, videos etc.
• Work to grow and deepen brand presence across social platforms and email channels
• Maintain and manage social media and email marketing campaigns for a number of properties
• Suggest and implement strategies and methods for improvement to properties' social and email presence, audience size, and segmentations
• Create portfolio efficiencies while maintaining separate brand voices per property and respective demographic
• Copywriting for various platforms and audiences
• Develop and monitor ROI and KPIs for social media and email marketing efforts
• Support property events through social media photo and video content creation
• Stay up-to-date with social media platforms, email marketing technologies and latest trends
• Community and engagement management and monitoring skills
• Relevant trend identification and adoption where necessary

Requirements :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and / or Experience

Required :

Preferred :