Marketing Manager

Description:

Position: Marketing Manager

Reports To: Marketing Director

Classification: Exempt

Date of Revision: 2021

Summary

Marketing Manager -Responsible to lead the marketing efforts in one of the NAC office locations as well as support market-sector business development strategies for the entire firm. The Marketing Manager will lead a wide spectrum of marketing and business development activities. These include managing the marketing workflow and staff priorities in the local office, preparation of proposals, SOQ’s, interviews and presentations, public relations, market research, networking, and working with the Managing Principal and designated Market Leader Principals to develop and manage marketing budgets and strategies.

The Marketing Manager is responsible to generate and lead winning proposals and shortlist presentations for NAC.

Requirements:

Essential Functions:

• Work with Principals and other seller/doers to define proposal and shortlist presentation strategies
• Perform market research to build client, project, and competitor intelligence
• Develop and format SOQs, proposals, and SF330 submittals in InDesign
• Produce graphic material including PowerPoint presentations, boards, and leave-behinds
• Create and update resumes, project descriptions, and proposal information
• Coordinate and document client debriefs
• Track and produce design award submittals
• Position the firm and its staff as thought leaders
• Work with the Corporate Communications Director to coordinate external messaging and presentation topics, and develop content for public relations and social media activities
• Maintain photography and other visual imagery files in digital asset management system
• Share marketing information, challenges, solutions, and lessons learned with other NAC marketing staff
• Support and collaborate with the marketing teams in our Spokane and Los Angeles offices on proposals or other marketing efforts
• Attend industry events, such as association meetings and conference, to build a personal network and gather intel about clients, competitors, and industry trends
• Coordinate with the Higher Education Market Leader Principal to develop higher education business development strategies and opportunities across the firm
• Direct the activities of the Senior Marketing Coordinator and Proposal Coordinator and support their support their professional development

Competencies:

• Knowledge of the PK-12, higher education and healthcare markets preferred
• Critical thinking and engagement skills
• Detail oriented
• Superior copywriting and copy-editing skills
• Strong verbal communication and interpersonal skills
• Project management and coordination experience
• Strategic thinker: ability to identify unique client needs and challenges
• Design aptitude for creating marketing materials representative of a design firm
• Excellent command of Microsoft Office and Adobe Creative Suite software programs
• Experience with databases and CRM programs
• Experience working on international marketing pursuits preferred
• Collaborative team attitude: must be for the team; a success for one is a success for all

Certification Requirements

• Member of SMPS preferred

Work Environment

• This position operates in a professional open office environment with low to moderate noise levels including collaborative work areas for team meetings. Each office provides collaborative work areas and shared resources such as video conferencing, printing/scanning, and a café for dining.

Physical Demands

• Hand/Wrist/Finger dexterity for 8 hours a day, 40 hours a week.
• Ability to lift 15lbs-25lbs as needed
• Ability to sit for long periods of time.

Position Type/Hours expected to work

• This is a full-time position with a minimum expectation of 40 hours per week.

Travel

• Occasional local travel

Required Education and Experience

• Bachelor’s Degree in Marketing or related field preferred
• A minimum of 8 years of marketing experience in the A/E/C or professional services industry preferred

Work Authorization

• Sponsorship may be considered

AAP/EEO Statement

NAC is committed to the principle of equal opportunity employment. As a result, all qualified employees and prospective employees will be recruited, selected, and trained without regard to age, sex, race, color, religion, disability, national origin, veteran status, or any other legally protected status. All applicants are carefully screened, and full consideration is given to their training, education, skills, experiences, growth potential and previous work record. This same non- discriminatory consideration will be used in all other aspects of the employment relationship.

NAC will provide reasonable accommodations to qualified individuals with a disability to the extent that doing so does not create an undue hardship on NAC, Inc. NAC encourages employees and applicants to communicate any special needs by engaging in an interactive process with NAC to formulate reasonable accommodations.