Social Media & Content Manager

THE GREAT is seeking candidates with specific experience in the fashion space for the role of Social Media & Content Manager. The Social Media & Content Manager will be responsible for building community engagement while overseeing creative assets on all social media channels by building a comprehensive social strategy and leading the execution of innovative and engaging social media campaigns.

This role manages our social content calendar to maximize brand reach, engagement, and grass-roots efforts while working across all creative disciplines to bring the brand vision and voice to life as it relates to brand pillars, mission, and product strategies. This position requires a gifted storyteller with the skill to drive authentic engagement on all platforms.

This role reports to the Director of Brand Marketing and will work closely with the Head of Creative.

Responsibilities :

Social Strategy & Brand Creative

• Work cross-departmentally to build a compelling social media strategy and posting cadence across all social channels, aligning with collection launch schedules.
• Collaborate with the creative & marketing team on the planning and execution of all social assets to ensure on-brand storytelling and seamless execution.
• Serve as a core content producer for the brand : brainstorming, pitching, and developing content ideas that drive brand buzz, cultural relevance, and community engagement.
• Concept, produce, shoot, and edit social-first content including Reels / TikToks, behind-the-scenes moments, product highlights, founder-led storytelling, and community-focused features.
• Responsible for the orchestration and execution of visual assets for the brand across all social platforms.
• Create and manage library of internally generated assets : developing visuals, mood boards, inspiration pulls, and imagery that supports compelling storytelling.
• Manage creative and social needs based on THE GREAT.’s marketing calendar, working closely with the wider marketing and creative teams to bring the co-founders’ vision to life.
• Create a monthly social content calendar aligned with the brand’s marketing efforts.
• Define the brand voice and identity on social to be carried out across brand social media channels.
• Contribute to the creative writing of social posts and stories.

Founder Social Support

Ideal Candidate Qualities :

Additional Information