Media Director

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The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

This range is provided by Laughlin Constable. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $140,000.00 / yr - $150,000.00 / yr

Media at Laughlin Constable

Our team of media experts are considered the “Modern Experience Media Team,“ skilled at crafting media plans that artfully target the customer and provide insight reporting on overall performance and opportunities for refinement. We focus on driving both media AND business outcomes with complete transparency at every step of the process.

We firmly believe that data sits at the center of everything we do at Laughlin Constable. It is a critical asset in our media planning and buying process because it enables us to better understand the audience, target them more accurately, optimize campaign performance, allocate budgets effectively, and deliver personalized advertising experiences that drive results.

The Role in a Nutshell

The Media Director manages the strategy and planning across all online and offline channels for the assigned clients. The Director is a leader who develops and executes strategic media solutions, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal team while also playing an active “hands-on” role in the deployment of strategic plans. The Media Director should also be fiscally accountable ensuring proper budget management and should also work to grow Laughlin Constable revenue through organic client growth as well as supporting and participating in New Business pitches as needed.

Responsibilities

Strong leadership presence and client management skills – advancing the client relationship by establishing trust and maintaining positive rapport

Lead thinking to inspire innovative solutions, creativity and a proactive approach

Ensures the team delivers sound strategic media recommendations based on a clear understanding of client objectives

Work closely with Account and Strategy team to maintain understanding of client’s business and identify opportunities for organic growth

Oversee activation of plan deliverables – ensuring activation Specialists are aligned with media strategy and are well versed with knowledge of client’s business

Seek new media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (e.g ROI)

Manage professional team growth by instilling media principles, administering performance reviews and guiding team’s development of career goals and strategies

Develop internal and external processes and cadence for streamlined and timely workflow

Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.

Work with analytics and research teams to identify / apply learnings and the investment and operations teams to ensure flawless implementation

Apply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements

Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations / plans

Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Participate in new business efforts as needed – both as team support as well as pitch lead (depending on situation)

Qualifications :

Minimum 10 years of experience developing strategic media recommendations

New business experience – both supporting a team as well as leading new business efforts

Strong Leadership skills and experience developing a team of media professionals

Experience in a client relationship management role – well versed in communicating with and presenting to clients regularly

Familiar with marketing principles and problem solving and analytics

Proficient with Microsoft Office Suite (Excel, PowerPoint, Word) and key media planning software (e.g. Resonate, MRI / Simmons, Kantar, etc.)

Experience working with clients in the Healthcare / / Retail / / Financial Services / / Non-Profit space preferred

Excellent written and verbal communication skills

Innately curious, with a hunger for proactive and creative problem solving

A strong writer, presenter and communicator, who can communicate complex ideas with ease

An effective and engaging team leader with people management skills

A self-starter who can work both independently and collaboratively to bring ideas to completion

Proficient with marketing principles, problem solving, data and analytics

Able to thrive under pressure, driving success in deadline driven environments

Strong understanding of both traditional / offline and digital / emerging media

Experience with local and national media planning and activation

Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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