Digital Content Creator

Overview

Base pay range : $47,000.00 / yr - $57,000.00 / yr

Direct message the job poster from American Bath Group

About Us

American Bath Group (ABG) is a collection of trusted bathware brands and innovators dedicated to shaping how people experience their homes. We design products that inspire, perform, and last. Our mission is to make a positive impact on people's lives. Guided by our values of Integrity, Transparency, and Servant Leadership, we are committed to building strong relationships, delivering customer-focused solutions, and driving continuous improvement across all areas of our business.

About the Role

We are seeking a creative and detail-oriented Digital Content Specialist to join our marketing team. Reporting to the Digital Marketing Manager, this role focuses on planning, creating, and executing social media and email campaigns that engage target audiences and support business objectives. The Digital Content Specialist will manage campaign calendars, develop content, and analyze performance to strengthen our online presence and expand the reach of ABG brands across wholesale and professional audiences.

Responsibilities

• Campaign Execution

Create, schedule, and publish engaging content across social and email channels.

Write compelling copy tailored for multiple audiences and formats.

Build and manage social media and email campaign calendars.

Track campaign performance (open rates, CTR, engagement, conversions) and recommend improvements.

Work with designers, developers, and marketing leaders to ensure alignment with brand and business goals.

Learn new tools and stay current on digital content and engagement trends.

Anticipate challenges, take initiative, and drive projects forward.

Experience

Background

Bachelor's degree in Marketing, Communications, Business, or related field preferred.

1–2 years of experience in social media and email campaign creation, preferably in a B2B or wholesale environment. Internship or agency experience considered.

Familiarity with B2B audiences such as wholesalers, contractors, and trade professionals preferred.

Hands-on with social platforms (LinkedIn, Meta, Instagram) and email tools (HubSpot, Mailchimp, Constant Contact, or similar). Basic knowledge of analytics and reporting tools required.

Why Join Us?

As a Digital Content Specialist at ABG, you'll play a vital role in building engagement, nurturing leads, and strengthening our brand presence across wholesale and trade audiences. You'll be part of a team that values creativity, collaboration, and continuous improvement—while gaining opportunities to grow your career in a fast-paced, innovative environment.

Equal Employment Opportunity Statement

American Bath Group (ABG) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected characteristic under federal, state, or local law.

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