Senior Product Marketing Manager

About the Role

12twenty is seeking a Senior Product Marketing Manager to build and lead a world-class product marketing function. You’ll be the connective tissue between product, marketing, sales, and customer success, owning how we interface with the market, launch new products, enable our go-to-market teams, and tell compelling stories that resonate with universities and employers alike. You’ll operate at both strategic and executional levels, helping us scale our messaging, sharpen our positioning, and turn our unique data and platform capabilities into powerful narratives that drive adoption, pipeline, and customer value.

What You’ll Do

Positioning & Messaging

• Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni).
• Deeply understand the competitive landscape and create differentiated positioning.
• Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas.

Go-to-Market Strategy & Execution

Sales & Customer Enablement

Market & Customer Intelligence

What Success Looks Like

Who You Are

Why Join Us?

At 12twenty, we\'re building the intelligence-driven platform that helps students launch meaningful careers and employers connect with top talent. With a loyal customer base, strong product foundation, and new innovations always releasing, this is a unique opportunity to shape the next chapter of our growth along with the products, brand, and message that gets us there.

The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company\'s standard benefit programs, which currently include medical, dental, and vision benefits, 401(k), and paid time off.

Benefits & Perks

12twenty is an enterprise level talent acquisition platform connecting the world's largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent continues to grow, and 12twenty offers competitive salary and stock options with an amazing team to collaborate with.

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