Job Description
Job Description
Director of Operations & Family Outreach Job Description
Oakland Enrolls is a collaborative of public charter schools dedicated to simplifying the enrollment process for students and families. We operate a common application system in Oakland and West Contra Costa County to promote equity, access, and transparency in public charter school options. Our work empowers families and students to find their best-fit educational environment while providing our 45 charter partners with high-quality data to inform their enrollment strategies. Oakland Enrolls operates under the umbrella of Families in Action for Quality Education, an organization that builds the voice and power of Black, Brown, and underserved families to advocate for access, quality, and equity in public education.
About the Position
The Director of Operations & Family Outreach is a strategic leader responsible for driving operational excellence, partner engagement, and family outreach for Oakland Enrolls' common enrollment system serving 45 charter schools. This role combines data-driven operations management with community-centered family recruitment to ensure both system integrity and expanded access to educational choice for Oakland families.
This position requires a results-oriented professional who can adapt to evolving organizational priorities. While core responsibilities remain consistent, specific goals, metrics, and initiatives shift year to year based on organizational strategy, partner needs, and community context.
Compensation : $105,000–$120,000 base salary plus significant performance incentives. Full benefits package includes health, dental, vision, and employer-matched 401(k).
Your Goals & Responsibilities
The following goals and activities represent our current year priorities. Annual goals and specific metrics are established collaboratively each year to align with organizational strategy and partner needs.
BUSINESS GOAL : Oakland Enrolls is critical to its partners enrollment strategies
Current Year Targets :
- Meet revenue targets including acquiring new partner schools and meeting year-over-year retention targets
- Partners are highly satisfied with Oakland Enrolls (measured by NPS) and report that the platform is critical to their enrollment strategy
What You'll Do This Year :
Build Partner Capacity to Optimize Enrollment
Engage 90% of partner schools in training programs and achieve 90% participant agreement that workshops are useful and relevant to their rolesDesign and facilitate training workshops for school-site and home office enrollment teams on application cycle management, data utilization, and marketing strategiesProvide ongoing coaching and technical assistance to help partners leverage enrollment data for strategic decision-makingLead with a customer-service orientation to create a supportive, high-performing partner cultureServe as primary point of contact for partners, responding to questions and troubleshooting issues promptlyManage Technology Partnerships & System Excellence
Serve as key liaison with SchoolMint on system configurations, policy updates, branding, and platform enhancementsCoordinate troubleshooting and implement system improvements to enhance user experienceOversee the enrollment component of the Quorum CRM system, ensuring data accuracy and optimal functionalityIMPACT GOAL : Oakland families are aware of and explore educational options for their students
Current Year Outcomes :
Increase share of Oakland families exploring educational options for their childrenIncrease unique applications for 2026-27 school year by 10% and acquire 1,200 new family prospectsWhat You'll Do This Year :
Increase Oakland Enrolls / Partner School Visibility Through Outreach
Host and coordinate 24 Oakland Enrolls pop-up outreach events annually throughout Oakland and West Contra Costa CountyAttend community events and deliver presentations at community organizations to raise awareness of school choice optionsExecute data-driven family recruitment campaigns through various channels, including targeted cold-calling initiativesCoordinate and train teammates to support outreach efforts effectivelyRemove barriers for high-needs families by coordinating multilingual phone and text application supportDrive Collective Marketing Through Digital Media Strategy
Collaborate with communications and marketing teams optimize outreach effectiveness and inform campaign adjustmentsIMPACT GOAL : Users find Oakland Enrolls easy to use and are highly satisfied
Current Year Outcomes :
Families are highly satisfied with Oakland Enrolls (measured by NPS) and report that the application process is easy to navigate and completeAll milestones met on or before deadlinesWhat You'll Do This Year :
Ensure Seamless Application Cycle in Partnership with SchoolMint
Lead development, documentation, and continuous refinement of enrollment processes to improve efficiency and consistencyEnsure all application cycle milestones are met on or before deadlines for the 2025-26 cycleSet up and optimize SchoolMint 2.0 platform for 2026-27 application cycleCoordinate with SchoolMint to implement features that enhance family and partner user experienceMaintain Data Integrity & System Performance
Design and implement data validation and cleaning processes to ensure accuracy of enrollment data across all systemsMonitor system functionality and resolve technical issues promptlyCreate and maintain clear documentation of processes and workflowsORGANIZATIONAL GOAL : Oakland Enrolls has a long-term sustainable business model.
Current Year Outcomes :
Partner with senior leadership to contribute to establishment of sustainable business model and a 3-5 year business planProvide data-driven insights to inform organizational strategy and structureWhat You'll Do This Year :
Perform Comprehensive Data Analysis, Reporting, and Visualization
Analyze enrollment data including application rates, student demographics, matriculation trends, and family survey resultsCreate clear, compelling visualizations and reports that translate complex datasets into actionable insights for diverse stakeholdersTrack key performance indicators (KPIs) using SchoolMint to monitor progress toward enrollment goalsDeliver Strategic Insights & Predictive Analytics
Research and analyze national and local education trends, market share data, and competitor performanceDevelop predictive models to forecast future enrollment numbers and identify enrollment driversAssess effectiveness of recruitment and marketing campaigns using statistical toolsProvide strategic recommendations to charter partners and internal leadership based on data analysisEnable Cross-Functional Collaboration
Partner with organizing, communications, and marketing teams to meet application milestonesCollaborate closely with FIA team on hosting effective outreach eventsWork with school-site and home office enrollment teams to align on goals and share best practicesContribute insights to support organizational strategic planning initiativesCore Competencies (Consistent Across Years)
Beyond year-specific goals, the Director of Operations & Family Outreach maintains ongoing responsibility for :
Data Systems Management
Ensuring data integrity and accuracy across all enrollment platformsProducing actionable reports and dashboards for internal and external stakeholdersMaintaining and optimizing enrollment technology infrastructurePartner Relations & Capacity Building
Building strong relationships with all 45 charter school partnersProviding training, coaching, and technical assistance to school enrollment teamsServing as responsive, solution-oriented liaison for partner needsFamily Outreach & Engagement
Leading community-based recruitment efforts to connect families with educational optionsEnsuring culturally responsive, multilingual support for diverse familiesUsing data to continuously improve outreach strategy and effectivenessCross-Functional Leadership
Collaborating across FIA teams to achieve collective goalsManaging vendor relationships and technology partnershipsContributing to organizational planning and continuous improvementWho You Are
Required Qualifications
Bachelor's degree required; Master's degree preferred3+ years of experience in data analysis, operations, and family / community engagement, preferably in education or nonprofit settingsWorking knowledge of enrollment management concepts and student lifecycle dataWorking knowledge of Oakland / West Contra Costa County school landscapeTechnical Expertise
Proficiency with enrollment application platforms (SchoolMint experience a plus) and CRM systems (Quorum experience a plus)Advanced Microsoft Excel skills including pivot tables, complex functions, and data manipulationExpertise in data visualization and business intelligence tools such as Power BI, Tableau, or similar platformsStrong analytical and problem-solving abilities with keen attention to detail and pattern recognitionCore Competencies
Adaptability : Thrives in dynamic environments where priorities evolve; comfortable with shifting goals and emerging challengesStrategic Communication : Strong written and verbal communication skills to work effectively with charter school partners, funders, families, and internal teammates; ability to explain technical information to non-technical audiencesRelationship Building : Proven ability to work effectively and collaboratively in team environments and build trust with diverse stakeholdersProject Management : Ability to manage multiple projects simultaneously while meeting deadlines and maintaining qualityProblem-Solving : Proactive approach to identifying bottlenecks and implementing effective solutionsEquity Focus : Deep commitment to serving Black, Brown, and underserved communities with cultural humility and responsivenessWhat Sets You Apart
You're equally comfortable analyzing complex datasets and engaging families at community eventsYou translate numbers into compelling narratives that drive decision-makingYou embrace changing priorities and contribute fresh thinking to evolving challengesYou thrive in mission-driven environments where your work directly impacts educational equityYou bring both analytical precision and interpersonal warmth to everything you do