Strategic Growth Marketing Director
Are you ready to lead the charge in global growth marketing at a company where innovation meets execution? Esker is seeking a Strategic Growth Marketing Director to spearhead our worldwide strategy driving brand awareness, pipeline generation, and customer engagement across all regions.
This pivotal role sits within our Corporate Marketing team and serves as the strategic bridge between global vision and local market execution. You'll lead a dynamic team of 10 Regional Marketing Directors, an ABM Manager, a Program Manager, and our Marketing Technology team, ensuring alignment and excellence across every touchpoint.
Team Management
- Lead and support a global team of 10 Regional Marketing Directors, ABM Manager, Program Manager, and MarTech specialists
- Oversee global marketing execution across all regions in alignment with corporate GTM strategy
- Manage global marketing budget planning, resource allocation, and performance tracking
- Collaborate cross-functionally with Sales, Customer Success, and Product Marketing teams
- Partner with the Head of Customer, Brand & Creative, and Content teams within Corporate Marketing to ensure consistency in customer messaging, brand identity, and content development
- Maintain dotted-line collaboration with the Head of Channel and Head of Value to align programs with partner and customer value strategies
Marketing Plan
Define and implement the annual global growth marketing plan, aligned with business priorities and revenue objectivesCreate global campaign frameworks and assets to be adapted and executed locallySupport field teams in localizing global campaigns while ensuring brand and message consistencyProvide ongoing performance feedback and market insights to inform strategic planningGrowth Marketing
Own global demand generation strategy across digital, paid, content, SEO / SEM, events, and inbound channelsOptimize marketing funnel performance (MQLs, SQLs, pipeline, ROI) through campaign architecture and performance dataGuide strategic use of Marketo (MAP), Salesforce (CRM), and Highspot across the campaign lifecycleCollaborate with Marketing Operations and Revenue Operations to drive lead scoring, campaign analytics, and investment planningAccount-Based Marketing (ABM)
Lead the global ABM strategy and execution through the ABM Manager and regional teamsEnable the development and scaling of 1 : 1 and 1 : few ABM programs targeting strategic accountsMonitor ABM performance metrics including pipeline contribution, deal acceleration, and influencePartner Marketing
Collaborate with the Partner Marketing team under the CMO to support global co-marketing initiativesCoordinate with the Head of Channel to ensure joint marketing programs are aligned with go-to-market strategiesSupport execution of joint events, campaigns, and content with strategic partnersEnsure that all partner-facing initiatives reflect Esker's messaging and brand standardsCustomer Marketing
Partner with the Customer Marketing team under the CMO to support global lifecycle marketing, retention, and advocacy initiativesAlign with the Head of Customer and Head of Value to drive development of case studies, testimonials, and customer engagement strategiesContribute to customer-focused campaigns that support expansion, satisfaction, and loyaltyCommunication
Ensure alignment of regional and global campaigns with corporate brand messagingSupport execution of global communication strategies in collaboration with the Brand, Content, and Communication teamsCoordinate with the Brand & Creative team to ensure campaigns follow brand and visual identity standardsWork with the Content team to plan, produce, and adapt strategic messaging across campaigns and assetsSales & Marketing Tools
Oversee adoption and optimization of Marketo, Salesforce, Highspot, and other tools used by regional and global teamsManage campaign execution and performance reporting in collaboration with the MarTech and Marketing Ops teamsEnsure GDPR compliance and best practices in lead management, automation, and data integrityCustomer Communication & Satisfaction Metrics
Support global customer lifecycle communication strategies across multiple segments and geographiesDrive adoption of NPS, CSAT, and feedback loops through marketing-led initiativesContribute to improving customer satisfaction and loyalty through targeted communicationsWhat You Bring
Master's degree in Marketing, Business, or a related field10+ years of B2B marketing experience, including leading global growth and campaign functions, demand generation, ABM, and field marketing strategy, majority should be in B2B SaaS marketingProven success in managing international marketing teams and driving measurable pipeline impactExperience working in matrixed organizations and cross-functional GTM environmentsExpertise in modern marketing platforms including Marketo, Salesforce, and HighspotExperience in a private equitybacked or fast-scaling company is a strong plusWillingness to travel globally (20-30%)US Salary Range : $250,000-300,000 total compensation package
Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
We are currently not accepting applicants for this role from HI, AK, CA, MT, or DC.
This posting will close Wednesday, November 5th at 12 PM CT.
Employee Benefits
Student loan repayment assistanceFlexible work schedule, summer hours, and work from home optionsProfit sharing optionsPaid time off for community outreach and volunteer opportunitiesYearly stipend for employee wellness, hobbies, or educational activitiesDog-friendly work environmentCompetitive salary and benefits packageWho We Are
Established in 1985, Esker has grown into a leading provider of AI-driven process automation software with over 1,000 employees and 1,700 customers worldwide. Companies such as Arizona Cardinals Football Club, Whirlpool, Sony, Trek, Heineken, and many more use our cloud-based solutions to run more efficient and cost-effective business processes, improve customer and supplier relationships, increase employee productivity and morale, and enhance global visibility, scalability, and compliance. Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.
Come As You Are
Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of : race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.