Digital Experience & Social Media Manager Job at Helio Outdoors in Stoughton

Happy to share some exciting changes over here at Aqua Leisure. We’re taking a 50-year legacy and transforming it into something bold and new—a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We're calling it Helio Outdoors. Helio Outdoors is more than just a company with history—it’s a brand with momentum. We’re breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It’s an incredible journey to be a part of.

The Helio family of brands:

Aqua AIRHEAD Yukon Charlie’s Inyo Pools Pureline

We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. Our Digital Experience & Social Media Manager supports corporate business objectives to maximize revenue and profit for Helio Outdoors brands. Delivers best-in-class digital experiences through flawless execution in the development and maintenance of Helio Outdoors websites, managing the ecosystem of syndicated user-generated reviews across Helio brands, including vendor management and agency coordination. This role is also responsible for effective CRM campaign management, in concert with agency content teams and Helio sales teams to effectively support new product launches and tent pole promotions as well as routine middle funnel CRM activities that generate sales. Additionally, the role oversees social media strategy and execution across all platforms, including content creation, community engagement, influencer partnerships, and performance analytics to drive brand awareness and customer engagement. Reports campaign performance and data to leadership teams. This is an individual contributor role within the Creative Services & Marketing team based in Stoughton, MA and onsite four days each week.

Responsibilities:

Websites

• Responsible for routine website CMS management.
• Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams.
• Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements.
• Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content/merchandising, and other creative images.
• Create and schedule site updates and edits through website back-end.
• Collaborate with Sales and Operations to establish and manage product availability.
• Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch.
• Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages.
• Manage video/motion designer and video content for Amazon, Walmart, Clubs, and D2C.
• Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C.
• Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance.
• D2C website updates and promotions.
• Site email creation, communication design, and implementation.
• Site addition of new items.

Content Development

• Create and design various content for digital collateral.
• Ensure projects are completed with high quality and on schedule.
• Follow brand guidelines to establish creative cohesion.
• Prioritize and manage multiple projects within design specifications and budget restrictions.
• Perform retouching and manipulation of images.
• Work with a wide range of media and use graphic design software.
• Provide weekly report to Marketing and Sales on initiatives for social media and e-commerce.

Social Media Management Responsibilities

• Develop and execute social media strategies aligned with marketing objectives.
• Manage all Helio Outdoors social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Create, schedule, and publish engaging content across channels.
• Monitor social media trends and competitor activity to optimize engagement.
• Respond to comments and messages to maintain community engagement.
• Track and report social media performance metrics and adjust strategies accordingly.
• Collaborate with influencers and brand ambassadors to expand reach.
• Ensure brand consistency across all social media content.

Requirements

• Bachelor’s degree.
• Minimum of four (4) years prior experience in digital marketing, web content management, and social media management.
• Expert level skill set with Adobe Creative Suite.
• Intermediate skill level with HTML.
• Experience managing various social media platforms.
• Excellent computer skills – high proficiency in Microsoft Office (Excel/Word/PowerPoint).
• Project management experience and deadline-driven.
• High attention to detail and accuracy.
• Excellent verbal and written communication skills.
• Experience with Artificial Intelligence (AI) tools and techniques a plus.