Talent.com
Category Management & Insights Analyst
Category Management & Insights AnalystBake n Joy Foods Inc • North Andover, MA, US
Category Management & Insights Analyst

Category Management & Insights Analyst

Bake n Joy Foods Inc • North Andover, MA, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Family owned and operated, Bake’n Joy Foods, Inc. is a leading manufacturer of top-quality bakery products that began over eighty years ago in 1941. We manufacture a variety of products for professional bakers including frozen scoop batters, predeposited muffin, cornbread, loaf cakes and Boston Coffee Cakes, mixes as well as an expanding line of fully baked items such as coffee cakes, loaf cakes and more. We remain committed to providing top quality products, service, and value to our customers.

  • STAFFING AGENCIES AND RECRUITING FIRMS - PLEASE DO NOT CONTACT BAKE'N JOY FOR THIS ROLE

Category Management & Insights Analyst

Job Title :   Category Management & Insights Analyst

Location : On-site, North Andover (1 day / week remote flexibility per company policy)

Department : Marketing

Reports to : Director of Marketing and Sales Operations

Position Overview

We are seeking a business-minded, data-driven, and customer-focused individual to join our Marketing team as the Category Management & Insights Analyst . This highly collaborative role will be responsible for building, owning, and advancing the organization's Category Management capabilities, with a focus on turning syndicated data into compelling insights that drive strategic conversations with our retail and foodservice customers.

As the company's internal expert on in-store bakery category trends, shopper behavior, and market dynamics, this individual will work closely with Sales, Marketing, Revenue Growth, and Forecasting teams to translate complex data into actionable strategies. In addition to managing syndicated data sources and internal reporting tools, they will help shape the way our organization leverages data to inform pricing, promotion, assortment, and customer development initiatives.

This position is on-site , with one day of remote flexibility per week.

Key Responsibilities

1. Category Storytelling & Market Insights (35%)

  • Act as the internal expert on bakery category dynamics, using syndicated data (primarily NielsenIQ) to uncover trends and opportunity areas within in-store bakeries
  • Develop compelling PowerPoint decks that showcase category trends, market gaps, and promotional strategies for use in retailer-facing presentations
  • Tailor insights to reflect what’s happening nationally, regionally, and within specific banners or store formats
  • Partner closely with Sales and Marketing to position the company as a trusted advisor to retail customers in the bakery category
  • Collaborate on sku assortment analytics, store set / shelf strategies & competitive in store assessments to inform optimal product placement & merchandising support
  • Contribute to cross functional new product planning to identify opportunities, innovation gaps and concept testing with Marketing and R&D
  • 2. Ad Hoc Reporting & Cross-Functional Support (35%)

  • Serve as the primary data partner to internal stakeholders across Sales Operations, Revenue Management, Forecasting, and Leadership
  • Support the Forecasting team with data uploads and trend-based analysis for demand planning
  • Support Revenue & Growth Management with trade spend evaluations, pricing analysis, and custom-built reports or system tools
  • Assist Sales Operations with gap-matrix tracking, trend analysis, and opportunity reporting
  • Partner with Senior Leadership to build reports for the annual sales budget, monthly executive sales performance reviews, incentive tracking, and special projects
  • Assist Sales & Marketing in defining and tracking program performance metrics - retailer and competitive promotional effectiveness, marketing program ROI, plan for Seasonal programming & inform promotional calendars
  • 3. Continuous Improvement & Data Capability Building (15%)

  • Lead efforts to automate and scale internal data reporting practices through better tools, templates, and processes
  • Build dashboards, scorecards, and reporting formats for recurring use across functional areas
  • Evaluate and support onboarding of new data sources or platforms to expand analytic capabilities
  • Act as a thought leader in elevating the organization’s use of data to support more proactive, strategic decisions
  • 4. G2 / SDS System Ownership & Data Management (15%)

  • Serve as product owner of the G2 / SDS sales reporting platform used for monthly performance reviews and territory tracking
  • Manage monthly data uploads from the JDE ERP system and integrate spin data from redistribution partners
  • Maintain accuracy of sales hierarchies, product classifications, and customer assignments within the G2 system
  • Troubleshoot system discrepancies and serve as liaison between platform and internal teams
  • Preferred Qualifications

  • 1-3 years of experience in category management, sales reporting, business intelligence, or syndicated data analysis
  • Hands-on experience with NielsenIQ, Circana / IRI, or similar syndicated data platforms
  • Advanced Excel skills required; PowerPoint proficiency essential
  • Familiarity with Power BI, Tableau, or SQL is a plus but not required
  • Strong attention to detail with an ability to detect data anomalies and ask critical questions
  • Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field preferred
  • Key Attributes for Success

  • Curious Mindset : Naturally inquisitive and driven to explore both the “what” and the “why” behind the numbers
  • Business Acumen : Understands how to link data to commercial levers, strategy, and customer behavior
  • Communication Skills : Can simplify complexity and present data-driven stories to executives and frontline teams alike
  • Adaptability : Thrives in a fast-evolving, growing organization with shifting needs and a wide range of data requests
  • Ownership Mentality : Takes pride in data accuracy, reporting consistency, and delivering high-quality work that others depend on
  • Compensation

    The typical starting salary range for this position is $77,000-$97,000 a year . Several factors, including skills, experience, education, certifications, and the location of the job will determine the actual pay offered. The salary range for this role reflects the competitive labor market value for associates in these positions.

    This position may also be eligible to receive a variable annual bonus based on company, team, and / or individual performance results in accordance with company policy. Bake’n Joy offers its full-time associates a comprehensive Total Rewards package, which includes affordable, quality healthcare for our associates and their families, life insurance and disability benefits to provide security, and retirement benefits to help plan for the financial future.

    Bake’n Joy is committed to fostering an environment where associates from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits, and continuous learning opportunities, we seek to create an environment where associates can succeed, both professionally and personally.

    Equal Employment Opportunity Policy

    Bake’n Joy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    Create a job alert for this search

    Category Analyst • North Andover, MA, US

    Related jobs
    Trust Officer

    Trust Officer

    BankTalent HQ • Gloucester, MA, United States
    Full-time
    The Trust & Financial Services Department seeks a motivated professional with excellent communication skills, plus a knowledge of, and interest in, the dynamics of personal finance, including wealt...Show more
    Last updated: 15 days ago • Promoted
    Enterprise Taxonomy Analyst

    Enterprise Taxonomy Analyst

    Cooley LLP • Boston, MA, United States
    Full-time
    Cooley is seeking an Enterprise Taxonomy Analyst to join the Data Management team within the Innovation Department.As a leading technology law firm, Cooley is determined to become a leader in the d...Show more
    Last updated: 29 days ago • Promoted
    Senior Credit Analyst II

    Senior Credit Analyst II

    BankTalent HQ • Natick, MA, United States
    Full-time
    Performs commercial credit analysis and recommends appropriate credit structure on the most complex credit relationships in conformance with established policies, procedures, and objectives.Perform...Show more
    Last updated: 30+ days ago • Promoted
    Principal Business Analyst, SAP Finance (Group Reporting, IC, AR, AP, WF)

    Principal Business Analyst, SAP Finance (Group Reporting, IC, AR, AP, WF)

    Lantheus • Bedford, MA, United States
    Full-time
    Lantheus (NASDAQ : LNTH) is the leading radiopharmaceutical-focused company, delivering life-changing science to enable clinicians to Find, Fight and Follow disease to deliver better patient outcome...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager, Category Management

    Senior Manager, Category Management

    Xometry • Waltham, MA, US
    Full-time
    Xometry (NASDAQ : XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives ma...Show more
    Last updated: 11 days ago • Promoted
    Asst Director, Data Solutions - Engineering Workflows

    Asst Director, Data Solutions - Engineering Workflows

    Liberty Mutual • Portsmouth, NH, US
    Full-time
    We are hiring an experienced metrics practitioner with expertise across the software development lifecycle.As a large company with over 80% of workloads deployed to the cloud, we are seeking someon...Show more
    Last updated: 2 days ago • Promoted
    Lead, Product Management

    Lead, Product Management

    Entegris • Billerica, MA, United States
    Full-time
    Not everyone who works for a global company shares the same background, experiences and perspectives.We leverage the differences of our employees to bring new ideas to the table.Every employee thro...Show more
    Last updated: 8 days ago • Promoted
    Exposure Management NACP Lead Analyst

    Exposure Management NACP Lead Analyst

    Beazley Group • Boston, MA, United States
    Full-time
    Exposure Management, General Management.Exposure Management Property Risks Lead.Property Underwriting and Claims Operations (UCO), IT. North America Commercial Property (NACP).Analysts for Catastrop...Show more
    Last updated: 14 days ago • Promoted
    Mover (Taskrabbit)

    Mover (Taskrabbit)

    Taskrabbit • Manchester-by-the-Sea, MA, US
    Full-time
    Taskrabbit is looking for capable, hardworking individuals to join our global network of independent service providers, who we call Taskers. Whether you're experienced with physical labor or you...Show more
    Last updated: 30+ days ago • Promoted
    Epicor Finance Systems Analyst

    Epicor Finance Systems Analyst

    UFP Technologies, Inc. • Newburyport, MA, United States
    Full-time
    UFP Technologies is a designer and custom manufacturer of comprehensive solutions for medical devices, sterile packaging, and other highly engineered custom products. UFP is an important link in the...Show more
    Last updated: 21 days ago • Promoted
    Sr Director, Technology - Actuarial, ML / AI Engineering, and Modernization

    Sr Director, Technology - Actuarial, ML / AI Engineering, and Modernization

    Liberty Mutual • Portsmouth, NH, US
    Full-time
    The Global Data and Advanced Analytics (GDAA) team is focused on delivering best in class data, analytics, and business insights solutions to Global Risk Solutions. GRS Actuarial and Data Science is...Show more
    Last updated: 2 days ago • Promoted
    Clinical Analyst

    Clinical Analyst

    TEKsystems • Exeter, NH, United States
    Full-time
    Description : Responsible for 3M server maintenance, and troubleshooting for the 3M 360 Encompass system.Monitor system performance, apply patches, and resolve technical issues to ensure optimal fun...Show more
    Last updated: 8 days ago • Promoted
    Logistics Analyst

    Logistics Analyst

    Weruva • Natick, MA, US
    Full-time
    This is a full-time, on-site role for a Logistics Analyst located in Natick, MA.Logistics Analysts are on the front line of customer communication where they establish rapport and build confidence ...Show more
    Last updated: 24 days ago • Promoted
    Lead Consumer Insights Analyst

    Lead Consumer Insights Analyst

    SharkNinja • Needham, Massachusetts, US
    Full-time
    About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the wor...Show more
    Last updated: 30+ days ago • Promoted
    Reserve Entomologist

    Reserve Entomologist

    United States Army • Gloucester, MA, US
    Full-time
    THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you'll receive benefits that you won't be able to get in a civilian career. Challenging Work Feel inspired with great case di...Show more
    Last updated: 16 days ago • Promoted
    Business Analyst

    Business Analyst

    KPG99 INC • Waltham, MA, US
    Full-time
    Travel Type : On-site (no expenses).Requirements Gathering & Analysis.Ability to elicit, document, and analyze business requirements from stakeholders to ensure solutions meet business needs.Str...Show more
    Last updated: 21 days ago • Promoted
    Business Analyst I, Operations

    Business Analyst I, Operations

    AmTrust Financial • Nashua, NH, United States
    Full-time
    Business Analyst I, Operations.US-NH-Nashua | US-MA-Boston | US-OH-Cleveland.Under moderate supervision, builds, analyzes, and interprets data and reporting that drive and support profit and growth...Show more
    Last updated: 30+ days ago • Promoted
    Asset Liability Management, Treasury - Senior Analyst

    Asset Liability Management, Treasury - Senior Analyst

    Santander Holdings USA Inc • Boston, Massachusetts, US
    Full-time
    Asset Liability Management, Treasury - Senior Analyst Country : United States of America Your Journey Starts Here : Santander is a global leader and innovator in the financial services industry.We be...Show more
    Last updated: 30+ days ago • Promoted