Job Title : Sales Manager
Reports to : Franchise Owner
Company Overview
YogaSix believes everyone deserves the mind-body experience of yoga. YogaSix offers six different class types designed to accommodate students of all levels in a way that is energizing, empowering, and fun. YogaSix was established in 2012 and is the fastest growing boutique yoga company in the United States with over 200 independently owned and operated locations throughout the US and abroad.
Position
The Sales Manager (SM) is the cornerstone of any YogaSix studio and is responsible for its financial and experiential success. The SM is the proverbial captain of the ship, overseeing all aspects of studio functionality including Sales and Operations as well as the direct supervision of Wellness Advisors and Teachers. They are also responsible for ensuring the studio is well-maintained and that customer service standards are upheld to YogaSix standards. They must have a passion for sales & customer service, take pride in their excellent communication skills, be a dedicated team leader who drives results, and be passionate about health and wellness.
Duties
Revenue Generation : A studio (yes, even a yoga studio) is a business. Therefore, the primary focus of the SM is to manage and grow all revenue streams including :
- Memberships and Class Packages
- Retail
- Workshops, Privates and Teacher Trainings
Student Acquisition and Retention : A successful studio depends on supporting prospective students through the following life cycle :
Lead Generation
Generating consistent lead flow through a blend of GrassRoots Marketing, Social Media, and ReferralsBooking Appointments
Contacting leads in a timely manner to establish relationship and get them booked in for a class experienceMembership Sales
Following a successful initial class experience, presenting the best membership option based on the student’s goals, and overcoming objections as appropriateRetention
Ensure new members are onboarded properly and continue to feel value of membership through both utilizing classes and ensuring class quality is exceptionalWork with Studio Owner and Director of Education to optimize class schedule on an ongoing basisMarketing : Create and execute ongoing marketing plan based on studio needs with a focus on new client acquisition, activation, retention and loyalty
Schedule / participate in Grassroots Marketing partnerships on a weekly basis to drive new guest trafficSocial media managementLeadership
Recruit, hire, train, supervise, coach, mentor all wellness advisorsRecruit, hire, onboard, coordinate training, and terminate Teachers (with support of lead teacher)Studio Operations
Manage studio budget, spending, and reportingManage maintenance issues, inventory and cleaningParticipate in studio, regional and company-wide meetings and trainings as neededWork closely with Studio Owner and Corporate Office to ensure health and profitability of the studioJob Requirements
Sales & Management Experience
2+ years of retail / service sales or fitness sales experienceConfident in generating personal sales and training Wellness Advisors in salesExperience supervising and training people successfullyAbility to manage and drive all revenue streams : memberships, retail, and teacher trainingProven experience in generating and following up on leadsCommunication & People Skills
Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via emailAbility to work harmoniously with co-workers, clients and the general publicAbility to stay calm at all times and act respectfully and professionally, even with customers who may voice frustrationsStrong customer service skillsSolid writing and grammar skillsOrganizational, Professional, & Technological
Ability to excel in a fast changing, diverse environmentAbility to recognize areas of improvement and make changes using good judgmentAbility to prioritize and multitaskHighly organized, proficient in data management, ability to prioritize and meet deadlinesProfessional, punctual, reliable and neatStrong attention to detail and accuracyTrustworthy and able to handle confidential informationProficient with computers and Studio softwarePhysical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Employees must be able to work hours that may exceed 8 hours per day and / or 40 hours per week including nights and weekends, especially during peak activity periodsMay be required to sit or stand for up to four hours at a time. May be required to reach with hands and arms. Must be able to bend, lift, kneel, and drive a car. This job requires the person to climb up and down flights of stairs as elevators are not present at all locations. May be asked to occasionally lift up to 30 poundsSpecific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and the ability to adjust and focusMust be able to effectively hear in person and via telephoneCompensation & Benefits
This position offers a competitive hourly pay ranging from $54K to $70K based on experience (Total pay includes the hourly base pay plus performance based monthly bonus)Free studio membershipRetail discountsEqual Opportunity Employment
YogaSix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, YogaSix complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Note : Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job as they may change at any time with or without notice.
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