Vice President, Earned Media & Content Development (Gaming & Tech)

Vice President, Earned Media & Content Development (Gaming & Tech)

FleishmanHillard, a leading global communications agency, is seeking an experienced Vice President, Earned Media & Content Development to play a key role on some of our most exciting accounts. The ideal candidate has a deep understanding of the tech / gaming industry and will oversee the development and execution of earned media strategies that amplify our clients' brands, titles, and player experiences.

This role requires a proven track record in developing break-through messaging and content, securing impactful media coverage, building meaningful relationships with tech / gaming journalists and influencers, and executing campaigns that resonate with gaming audiences both online and offline at key global events. If you're looking for an opportunity to combine your media relations expertise with your gaming industry knowledge and experience, we want to hear from you.

FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Key Responsibilities

• Develop and lead the earned media strategy across key gaming titles, product launches, and brand initiatives.
• Draft compelling content to support key product launches / announcements (messaging, releases, toolkits, taglines, naming, etc.)
• Cultivate and manage strong relationships with gaming journalists, editors, content creators, and tastemakers across the gaming industry.
• Secure high-impact coverage and placements in top-tier gaming and entertainment outlets across traditional online, social, podcast, streaming and broadcast channels.
• Collaborate cross-functionally with PR, social, creative, and community teams to integrate earned media into broader campaigns.
• Collaborate with client teams to translate insights into storytelling : from product PR and cultural moments to thought leadership and corporate narratives.
• Monitor and analyze media trends in gaming and pop culture to inform strategies and optimize performance.
• Manage PR agency partners and other external collaborators to ensure alignment and high-quality output.
• Support executive thought leadership opportunities within gaming and tech media.

Qualifications

Our Story We're more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive both at work and in life you're free to be you. To pursue your dreams and passions. To be bold and try new things, in the name of personal and professional growth and of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. We accept that we don't all have to have the same perspectives, beliefs, background or experiences to do great things together. A combination of our employee experience, industry-leading client work, global community service and contributions to inclusion has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for the Vice President level is $77,000- $175,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and / or other benefits also are available.