Head of Marketing

If you’ve never heard of ChessMood — that’s on me. (Avetik Grigoryan, CEO & Founder)

If you didn’t know that last year we crossed $1M in annual revenue, we have 20+ team members, and we’re not a small company anymore — that’s on me too.

If you didn’t know, we have thousands of students worldwide, people who raised 500+ rating points in just a few months, or even became Grandmasters using ChessMood… yep, that’s on me.

If you didn’t know we’ve created 500+ hours of Grandmaster-crafted courses, covering everything from beginner to master…

If you didn’t know we’re now building an AI Coach to connect with our courses and revolutionize online chess education — You guessed it — that’s on me.

So why haven’t you heard about all this?

I was fully focused on building the ChessMood!

Marketing, PR, and all that? Not my strength and not my passion.

But if you love marketing, if that’s your thing…

If you’re also a chess lover, and you’ve got the experience to take things viral…

If you look at what we’ve built and think,

“Guys, this is crazy! Give it to me — and watch what I’ll do with it…”

Then let’s talk.

It’s not that I never tried to find a Marketing Director.

I just never found someone who checked 80% of the boxes below.

Must-haves (Don’t worry if you miss one or two)

• Chess fan, with over 1,000 online games and a 1500+ online rating.
• 10+ years of experience in marketing, with at least 5 in a leadership role.
• Experience building and growing marketing teams with A-players.
• Background in growing subscription-based or edtech companies.
• Proven track record of managing and scaling large marketing budgets (ideally $1M+ annually)
• Hands-on with AI tools — knows when to prompt, when to automate, and when to trust human instinct.
• Growth Mindset! Study-Practice-Fix!

“OMG, this is exactly what I would enjoy doing!

Give it to me, and watch how I’m showing the world what we’ve created!”

I’m not going to give you a checklist.

I’m going to share what I’ve learned, my experiences, and what’s worked (and hasn’t).

Then I want to hear your plan.

I’m looking for someone I can trust with the steering wheel — not just to drive, but to lead the way.

Three Words to Forget

1. Employee / Employer

Those words are forbidden at ChessMood.

We don’t have employees. I’m not “the boss.” We’re teammates — working side by side on a mission.

2. Competitor / Competition

That mindset is for losers.

If someone does great work in the chess world, they’re our friends and we’ll help them.

If they do a bad job, they’ll disappear anyway.

At most, we say “other players” in the chess world.

3. Compensation

You’re not going to have compensation for your work. Surprised?

Look — what does the word “compensation” even mean? Selling 8 hours a day for X money? C’mon!

I believe we should enjoy what we’re doing, and feel great knowing how we’re serving millions of chess lovers.

And on top of that, get a bonus that helps us enjoy our personal lives and achieve our goals.

And don’t worry — it’s not going to be a small one.

It’ll be fair, generous, and joyful — just like the work you’ll be doing here.

I deeply respect your expertise, and the value you’ll bring to ChessMood and the chess world.

And yes — equity is on the table.

Because this isn’t a job. It’s a ride.

And I want you to be in the front seat. Next to me.

How to apply

If your heart is beating faster after reading all this — please click the orange “Apply now” button below, and tell us about yourself.

I can’t wait to find that ONE person and scream,

“YEAH, FINALLY!”

With best wishes and love,

International Grandmaster, Founder & CEO of ChessMood

Avetik Grigoryan

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