Head of Vet Conferences + Events

Head Of Vet Conferences + Events

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

The Head of Veterinary Conferences and Events will oversee the strategy, prioritization and development of all conference and event related initiatives, projects and outcomes. These efforts will focus on creating exciting, educational, and trust-building conference activities, collaborations, events and experiences. You will own the entire approach to conferences, large and small, and rethink how we deliver best-in-class booth experiences, education (whether owning CE tracks or providing it in the booth, etc.), marketing, social events, and partnerships related to these activities that boost our engagement and trust-building with the veterinary profession. You will partner regularly with the veterinarians in the team at all levels to assure appropriate medical and clinical focuses, alongside our growth and brand teams to assure we are providing the most ideal experience for these valued professionals. You will help establish the best current experiences while designing, planning and building towards the experience we want to provide in the future. You will take a holistic view of the profession, and be able to reach, engage, excite and educate vet pros at any stage of their journey, whether they are just beginning to explore TFD, have experience with us, or are primed to become major advocates.

One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER getting the right people, with the right context, in the right rooms / Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines / deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.

How You'll Make An Impact

• You will lead the teams responsible for the creation, prioritization, development, and execution of all conference and event related activities, including working with the various conference bodies, vendors, our key partners, and cross-functional teams
• You will help drive the future of our educational initiatives, a key pillar of any conference and event related activity, to bring the best education possible to veterinary professionals across a variety of roles and journey states
• You will help TFD drive intense growth with the vet profession through these activities, building trust and impact that helps them reshape their views of TFD and move towards advocacy
• You will be able to think strategically about conferences, thinking both about where they are now but also about what they might be and how TFD can be the first one to get there
• You will work with numerous veterinarians in the team to help bring medical accuracy and authenticity to the experiences of vet professionals and how we support those in our conferences, events and education
• You own the measurements of success of these initiatives, and will constantly push the envelope for what we might do, test and explore
• You will regularly work with internal partners on timing and project priority
• The growth team has five principles that describe our approach :
• Holistic thinking : We know that nothing exists in a silo.
• Disciplined prioritization : We need to bring perspective, clarity, and guidance to the team.
• Data-driven decision-making : We use first principles and are skeptical. We establish context.
• Proactive collaboration : We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
• Execute for impact : We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.

We're Excited About You Because

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging,