SEO & Content Specialist Job at Rust-Oleum in Baltimore

Overview

The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.

Responsibilities

• Search Engine Optimization (SEO) Strategy & Execution
• Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals.
• Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines.
• Oversee off-page SEO, including backlink acquisition and domain authority improvements.
• Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
• Content Optimization & Collaboration
• Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences.
• Create and optimize content for websites and landing pages using targeted keywords and SEO best practices.
• Analyze competitors' content strategies to identify opportunities for improvement and differentiation.
• Partner with the Social Media team to optimize social media content for improved organic reach.
• Performance Analysis & Reporting
• Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs.
• Provide regular reporting on content performance and recommend data-driven adjustments.
• Analyze user behavior and engagement metrics to refine strategies and improve customer experience.

Desired Skills and Experience

Education : Bachelor\'s degree in marketing, Communications, English, or a related field.

Technical Proficiency

Content Skills

Soft Skills

Preferred Qualifications

Benefits

Pay Range

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP\'s eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP\'s history, culture, and benefits at www.dap.com / careers /

DAP - On the job since 1865.

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