Product Marketing Lead-Employee Experience Marketing-Vice President

Employee Experience Product Lead

Put your passion for people and skill for marketing to work driving cohesive, frictionless, personalized experiences for the firm's most critical stakeholders : our employees. This role combines project management, marketing strategy, brand management, presentation skills, and strategic advice in support of our 310,000 employees.

As a Product Lead on the Employee Experience (EX) Marketing team, you will play a critical role on the team that shapes the experiences of our colleagues, drives perceptions of firm, and changes behaviors by delivering compelling engagement campaigns and Purpose initiatives across the firm. You will support a variety of activities across the team. You will partner with key leaders across functions including Employee Experience, Human Resources, CAO and Technology. You will also support the delivery of employee marketing campaigns across digital, email, intranet, in-person events, virtual events, print, and other channels.

Job responsibilities :

• Act as a steward of the firm's brand guidelines, providing guidance that promotes consistency and integration across Employee Experience, Human Resources, Workplace, Technology, and other firmwide focus areas.
• Drive adoption of employee-facing products and initiatives through 360-degree employee marketing campaigns; includes understanding employee needs and customer-centric product benefits
• Strategically connect products with similar goals to create cohesive ecosystems, driving cross-product adoption and maximizing overall market impact
• Liaise and build relationships with partners across Marketing, Brand, Communications, Corporate Functions, Change & Readiness, Controls and other business partners as appropriate
• Lead the development and execution of key EX Marketing initiatives, including briefing, concept, development, and implementation of select employee marketing campaigns across digital and in-person channels.
• Engage with stakeholders across various departments to gather insights, understand needs, and tailor marketing strategies that resonate with key employee segments.
• Develop and support content including PowerPoint presentations, executive talking points, and briefing materials for socialization across stakeholder groups as needed.
• Project manage a variety of workstreams across EX Marketing, keeping leadership informed of progress, following up on deliverables, and addressing issues for timely execution.

Required qualifications, capabilities and skills :

Preferred qualifications, capabilities and skills :