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Senior Digital Analyst
Senior Digital AnalystVirtualVocations • Lansing, Michigan, United States
Senior Digital Analyst

Senior Digital Analyst

VirtualVocations • Lansing, Michigan, United States
30+ days ago
Job type
  • Full-time
Job description

A company is looking for a Senior Digital Analyst to support measurement strategies for clients.

Key Responsibilities

Lead communications and data gathering to support measurement strategies for clients

Conduct data-driven analyses to optimize clients' media investments and align recommendations with client goals

Assist in business development efforts and provide training on analytics tools and methodologies

Required Qualifications

3+ years of digital marketing analytics experience, with 2+ years in team management

Strong knowledge of digital channels and media metrics

Understanding of incrementality testing and its application in media recommendations

Proficiency with analytics systems and advanced measurement tools

Familiarity with basic business and financial concepts, and statistical analysis

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Digital Analyst • Lansing, Michigan, United States

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