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Senior Manager, Strategic Marketing

Senior Manager, Strategic Marketing

Dallas StaffingDallas, TX, US
1 day ago
Job type
  • Full-time
Job description

Strategic Marketing Manager

We are looking for a strategic Marketing Manager to lead end-to-end marketing efforts for a high-profile, multi-site client. Focused on enhancing the full workplace experience from boardroom to break room, you will own the marketing strategy across cafes, markets, and breakrooms. As the dedicated marketing partner, youll be responsible for driving sales, deepening employee participation, and aligning marketing activations with broader business objectives. This role requires a strong collaborator who can build cross-functional partnerships, translate insights into impactful programs, and deliver compelling reporting that informs executive-level presentations.

Job Responsibilities

Client-Centric Strategy & Execution

  • Lead the development and execution of a holistic marketing strategy tailored to the clients unique goals, consumer behaviors, and operational dynamics.
  • Create and manage a quarterly marketing calendar that adapts to real-time trends, business shifts, and customer insights.
  • Use data to optimize ongoing initiatives and inform long-term planning and promotions to drive sales.
  • Customer-first mentality delivering elevated experiences to existing customers and driving new customers into the breakroom and cafes.
  • Roll your sleeves up and help activate events, merchandising, and marketing collateral as needed.

Cross-Functional Leadership

  • Partner closely with the operations teams, culinary leads, finance stakeholders, and internal creatives to bring initiatives to life that drive engaging customer experiences and sales.
  • Foster a results-driven, collaborative rhythm across functions to ensure seamless activation and measurable success.
  • Translate strategy into clear, executable plans and ensure high-quality, timely delivery across all touchpoints.

    • Voice of the Customer (VOC) Strategy

  • Develop and own a site-specific VOC program to capture customer sentiment and behavior.
  • Analyze and synthesize insights into strategic recommendations that influence marketing plans and operational improvements.
  • Present actionable summaries to both internal leadership and client stakeholders.

    • Impact Storytelling & Reporting

  • Create compelling visual reports that clearly communicate performance, insights, and recommendations.
  • Deliver regular reporting through consistent weekly, monthly, and quarterly templates.
  • Tell the story of your impact in a way that deepens trust and drives strategic decisions internally and shows marketing value to the client.

    • Qualifications

  • 6+ years of marketing experience, ideally in a client-facing or strategic account role.
  • Strong background in developing and executing tailored marketing strategies in Hospitality.
  • Demonstrated self-starter mentality with the ability to take initiative and work independently.
  • Proven track record of driving profitable growth through marketing initiatives.
  • Excellent communicator with a knack for visual storytelling and insight synthesis.
  • Highly organized, adaptable, creative and effective in managing cross-functional collaboration.
  • Experience in food service, hospitality, workplace experience or retail is a plus.

    • Location : Dallas TX with potential 50-60% travel.

    Education

    About Aramark

    Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

    The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http : / / www.aramarkcareers.com.

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    Strategic Marketing Manager • Dallas, TX, US