Senior Director, Brand Marketing & InsightsNew

Senior Director, Brand Marketing & Insights Xometry (NASDAQ : XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Are you the right candidate for this opportunity Make sure to read the full description below.

Xometry is seeking a Senior Director, Brand Marketing & Insights, the senior strategic leader of the Xometry brand portfolio, responsible for shaping brand architecture, positioning, and storytelling that drive clarity, affinity, and measurable business impact.

Responsibilities :

Define and evolve brand architecture and positioning to strengthen Xometry’s brand portfolio globally and within the U.S. market.

Lead the development of brand-level campaigns that build affinity and scale brand impact.

Translate brand strategy into clear, compelling creative briefs.

Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions, channels, and touchpoints.

Commission and synthesize qualitative and quantitative research to uncover insights, inform brand strategy, and measure brand health.

Build and maintain measurement frameworks and dashboards to track brand performance, campaign effectiveness, and audience sentiment.

Partner cross-functionally to ensure brand relevance and resonance across buyer segments and markets.

Act as a trusted advisor and visible brand ambassador, influencing senior executives and external stakeholders.

Identify opportunities for brand-led innovation in messaging, naming, campaigns, and experiences.

Qualifications :

15+ years in brand marketing, with experience leading brand architecture, positioning, and strategy at scale.

Proven track record of building and scaling businesses anchored in strong, differentiated brands.

Expertise in developing creative strategies and briefs that translate positioning into compelling campaigns and storytelling.

Demonstrated experience commissioning and applying brand research to inform positioning, campaigns, and measurement.

Strong analytical capabilities, with experience developing practical frameworks and dashboards to measure brand health, campaign performance, and ROI.

Strong creative sensibility with ability to evaluate and guide brand expression across diverse channels.

Hands-on leader with the ability to directly deliver brand initiatives, while also enabling and influencing colleagues across functions to uphold brand consistency.

Skilled collaborator and influencer, capable of aligning cross-functional and senior stakeholders around brand direction.

Experience working in fast-paced, high-growth, and / or matrixed global environments, comfortable leading through change and laying the groundwork for future team growth.

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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