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Digital Marketing Manager

Digital Marketing Manager

Crawford Thomas RecruitingChicago, IL, United States
10 hours ago
Job type
  • Full-time
Job description

Digital Marketing Manager

Location : Chicago, IL

Schedule : In office Monday-Thursday. Remote Friday.

Compensation : 110,000-125,000 base + bonus

About the role

Our client in energy and residential services is hiring a Digital Marketing Manager to build and scale a modern search engine marketing program. You will report to the VP of Marketing and Commercial Strategy, create and optimize campaigns, and own performance across brands and locations. This is a hands-on role managing $1M+ in annual Google Ads Search and Performance Max budgets with clear accountability for results.

What you'll do

  • Plan, build, and optimize Google Ads campaigns across Search and Performance Max
  • Manage budgets, pacing, targeting, creative tests, and ongoing improvements
  • Stand up accurate tracking and clear weekly reporting leaders can use
  • Partner with Creative on assets and with Sales and Operations on lead flow and quality
  • Expand winning tactics across markets while protecting efficiency

Requirements

  • Most recent 3-4+ years of hands-on search engine marketing experience at a client or agency and proven management of $1M+ in annual Search and Performance Max budget
  • End-to-end campaign creation and optimization within the last 3-4 years in B2B and B2C environments
  • Demonstrated expertise in Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) platform management
  • Strong technical proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM) for campaign tracking and configuration
  • Track record lowering cost per lead, improving lead quality, and communicating results to leadership
  • Toolbox

    Google Ads, GA4, Google Tag Manager. Exposure to Microsoft Dynamics and Zapier is helpful. Looker Studio, Tableau, or Power BI is a plus.

    Why this is a strong move

  • New build with executive support and clear ownership
  • Direct impact on qualified demand, efficiency, and growth
  • Access to an experienced Google Ads advisor while you set day-to-day direction
  • If you meet the hands-on SEM bar and have managed $1M+ annual search budgets, we want to talk.

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    Digital Marketing Manager • Chicago, IL, United States

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