Senior Manager, Brand Design Studio

Headquartered in New York City, located in the heart of Midtown Manhattan, our Loews Hotels & Co Home Office teams support our properties throughout the United States. Our talented teams provide guidance over strategic planning, operations, revenue management, communications, sales, development, brand marketing, finance, human resources and information technology.

Who We Are :

Founded in 1960, Loews Hotels & Co operates iconic hotels and resorts across the U.S. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations.

Growth and belonging start here ; you'll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every role-from Guest Services to Finance, Culinary to IT-offers opportunities to grow and make a meaningful impact.

Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.

What We Offer :

Competitive health & wellness benefits, 401(k) & company match

Paid Sick Days, Vacation, and Holidays, Paid Bereavement

Pet Insurance and Paid Pet Bereavement

Training & Development opportunities, career growth

Tuition Reimbursement

Team Member Hotel Rates, other discounts, perks and more

Many of our Leadership positions are bonus eligible

What We're Looking For :

A visionary creative leader with a passion for brand storytelling and design excellence. The Senior Manager, Brand Design Studio leads our in-house design team and elevates our brand presence across all touchpoints. Set the creative and operational direction for the Brand Design Studio, inspiring a team of talented designers to deliver exceptional work.

As the Senior Manager of the Brand Design Studio (BDS), you'll be the driving force behind our visual identity, ensuring every design reflects the sophistication and warmth of the Loews brand. You'll serve as both a strategic leader and hands-on creative director-guiding ideation, championing brand standards, and aligning design initiatives with business priorities.

Who You Are :

Creative Visionary : You see the big picture and bring it to life through compelling design. You lead with imagination, translating brand strategy into visual storytelling that resonates and inspires.

Brand Steward : You're deeply passionate about brand integrity and consistency. You champion the Loews brand across every touchpoint, ensuring it reflects our values, personality, and guest promise.

Strategic Thinker : You blend creativity with business acumen, aligning design initiatives with company goals. You understand how design drives engagement, loyalty, and growth.

Collaborative Connector : You thrive in cross-functional environments, building strong relationships with internal stakeholders, hotel teams, and external partners to deliver seamless creative solutions.

Production Pro : You know the ins and outs of print production and sourcing, ensuring every piece-from signage to collateral-is executed with precision and quality.

Empowering Leader : You inspire and mentor a team of designers, fostering a culture of innovation, excellence, and continuous improvement.

Veterans and military spouses are encouraged to apply.

What You'll Do :

Operational Objectives :

Maintain high utilization rate of entire team (75%+) billable

Develop and manage the over-arching operating model for the BDS, including :

Organizational structure

Hiring strategy (in collaboration with HR)

Processes and Standard Operating Procedures

Financial model (cost allocation budget)

Internal and external relationship building

Supporting technology

Set up and manage the overall relationship model for working with clients, including project planning, initiation and approval processes

Facilitate quarterly meetings with clients (e.g. marketing, HR, properties) to discuss planned initiatives, present options for value-added services, and review overall relationship and quality improvement opportunities, based on a variety of operational reports and metrics

Analyze data to identify specific opportunities for operational improvement and foster an environment of continuous improvement

Report to executive leadership team on value, efficiency and effectiveness of the BDS

Represent BDS's value proposition and operational strategy at high-level corporate, marketing, property-level and leadership meetings

Develop yearly and quarterly goals for BDS

Conduct quarterly budget and operational reviews with Operations

Develop and approve the over-arching operational areas of agency / vendor relationships including :

Vetting, on-boarding and set-up processes

Agency metrics and reporting requirements

Implement and ensure team-wide adherence to the Standard Operating Procedures and a seamless project-management experience between clients and the BDS

Creative Objectives :

Ideate and oversee design for brand campaigns, promotions, and messaging across digital, print, and experiential platforms

Partner with individual properties to enhance local branding and guest experience through tailored creative solutions

Work with marketing and external agencies to ensure development of creative and editorial brand standards

Supervise and art direct BDS to develop visual solutions that convey desired marketing message(s) and adhere to Loews' creative and editorial brand standards

Advise on and monitor appropriate visual concepts developed by external agencies to ensure that they are consistent with creative and editorial brand standards and all concepts / templates developed by agency can be implemented seamlessly by BDS

Liaise with external agencies, as needed, to share brand learning's and resolve creative issues

Perform brand and quality control checks on all deliverables, utilizing creative and editorial brand standards

Lead brainstorming sessions when required

Offer visual and production-driven solutions that increase ROI on creative and production (i.e. increase market differentiation, increase speed to market)

Work with agencies and creative team to ensure creative strategies achieve business objectives as defined by the clients and / or the creative brief (on Tier 1 & 2 projects)

Capture and track metrics needed to measure the effectiveness of creative solutions

Process Objectives :

Plan and assign BDS staff to new projects with input from Coordinator (project / resource scheduling)

Manage print production processes and work closely with purchasing and procurement teams to source high-quality materials

Develop and utilize workflow processes to ensure quality delivery of work product

Communicate obstacles and improvement opportunities within workflow processes to Coordinator

Ensure BDS team is building responsible files (smallest size, proper naming conventions, error free) and conducting pre-flight quality checks

Work with clients and BDS to train / educate on project-level processes for :

Quarterly review of future marketing plans and budgets (to enable resource forecasting)

Project initiation and assignment

Project review and approval

Communicate, manage and utilize time tracking system and tiered workflow processes to :

Maintain up-to-date records of all projects and their schedule and budgetary status

Ensure quality delivery of projects

Ensure project deadlines and budgets are adhered to 98% of the time

Maintain, monitor and report on metrics, including financial and utilization

Review all Tier 1-3 project requests and direct clients / projects to the best creative / production resource, based on tier and type of work

Communicate relationship obstacles and improvement opportunities and recommend solutions within workflow processes to Coordinator

Account Management Objectives :

Develop awareness-generating materials, communications and case-studies for representative projects to demonstrate BDS value and effectiveness to existing clients, new clients and corporate leaders

Attend yearly marketing conferences and quarterly marketing / planning meetings with properties to generate awareness of BDS's capabilities

Consult with clients (marketing, HR, properties, etc.) on priority of visual messaging in marketing and communications

Troubleshoot creative challenges between clients and BDS

Expand and build new relationships within properties, corporate, and other subsidiaries

Collaborate and consult with clients to help them define and clarify their business objectives for each initiative

Work with clients to develop effective, concise creative briefs with measurable objectives

Advise clients on best options (tier, tactics, resources) for creative development and production

Schedule and facilitate quarterly business reviews with clients and key corporate leaders

Troubleshoot relationships and communication challenges between clients and BDS

Establish and manage satisfaction levels of executive leadership and clients (through client surveys on a quarterly or semi-annual basis)

Change Management Objectives :

Improve personal performance / knowledge base to exceed standards

Participate in formal performance reviews, ensure professional development and adhere to yearly and quarterly personal goals

Contribute to efforts to improve work processes

Provide solutions that meet changing corporate strategies / initiatives and business cycles

Monitor and incorporate feedback from clients and BDS team members for continuous relationship improvement

Actively participate and support department-wide change initiatives

Establish yearly and quarterly change management goals and metrics

Sell change upstream to executive leadership

Ensure executive-level and financial support for any necessary additional change management resources required to improve and grow the team (i.e. additions or changes to head count / contractors, technology and training)

Reinforce learning and continuous improvement through communication and process optimization

Monitor and incorporate feedback from all key stakeholders (e.g. client, BDS, agencies) gathered formally by surveys and business review meetings, and informally for continuous workflow improvement

People Objectives :

Act as the executive-level liaison between BDS and internal clients, building strong relationships and ensuring seamless collaboration

Support corporate culture, values and mission

Contribute to environment that is efficient, professional, proactive, and team oriented

Understand specialized skills and strengths of each BDS team member and all agency partners

Mentor and supervise creative team (development) and conduct performance reviews

Champion the needs and expectations of executive and marketing leadership, clients and BDS

Educate / mentor new staff on how to work with clients, creative teams and agencies

Work with HR to ensure job titles, job requirements, salaries and performance reviews reflect the unique needs of the BDS

Define yearly and quarterly personal goals for each studio team-member

Develop standards and mentor client and BDS on communication process, ensuring effective and appropriate use of phone, e-mail, instant messaging and face-to-face interaction

Technology Objectives :

Utilize time tracking / project management system in the creative environment to track operational metrics

Maintain expertise in latest technologies and techniques for designated deliverable types

Maintain proficiency in appropriate design software in order to create core visuals, illustrations, and other communication solutions

Work in collaboration with Coordinator to identify and implement effective workflow technology and help identify process-level metrics that need to be captured to forecast resource needs

Identify and troubleshoot technological bottlenecks in relationship management systems and provide feedback to Coordinator about changes and enhancements needed for technology

Oversee requirements definition, vetting and selection of technology that supports creative and accounting processes

Work with corporate IT to implement and enhance technology to support the BDS

Other Responsibilities :

Perform other responsibilities as required to support the overall success of the department and company

Required to attend / complete all mandatory training sessions and meetings

Regular attendance in conformance with standards

Your Qualifications Include :

Bachelor's of Fine Arts Degree in Design / related field or 7 years equivalent working experience required

Minimum 7 years' experience as a senior designer or similar creative-lead role, managing complex projects from creative brief to production (preferably in-house)

5+ years of experience in client management within a creative / marketing environment (preferably in-house) with experience in :

Setting and managing client expectations

Communicating and building strong connections with executive leadership and clients

Championing both clients and creative staff

Significant knowledge of design and production principles and industry trends

Experience developing concepts according to brand style guidelines

Proven experience leading creative teams in a fast-paced environment

Ability to direct and mentor others to ensure professional growth and development Deep understanding of brand strategy, visual storytelling, and design systems

Expertise in print production and vendor management

Exceptional communication and relationship-building skills at all levels within the organization

A passion for hospitality and creating memorable guest experiences through design

Strong organizational and people skills (able to manage both clients and creative resources)

Evidence of creative concepting and / or pitches of multiple ideas and options that are on strategy

Knowledge of quality-assurance practices for design and production of communication deliverables

Proficient in MS Office products such as Outlook, Teams, PowerPoint, etc.

Must be willing and able to travel up to 10% of the time for work when necessary

Who You'll Supervise :

Graphic Designers

Salary range for this position, based on experience, is $120,000.00 to $150,000.00.