Director, Product Marketing (Remote)
- Full-time
- Part-time
- Remote
Since 1998 Businessolver has delivered market-changing benefits technology and services supported by an intrinsic responsiveness to client needs. The company creates client programs that maximize benefits program investment minimize risk exposure and engage employees with easy-to-use solutions and communication tools to assist them in making wise and cost-efficient benefits selections. Founded by HR professionals Businessolvers unwavering service-oriented culture and secure SaaS platform provide measurable success in its mission to provide complete client delight.
We are seeking a dynamic collaborative and strategic Director of Product Marketing to lead our product marketing strategies and drive revenue growth in alignment with corporate goals. This leadership role is pivotal in shaping our product narratives executing go-to-market strategies and ensuring our solutions resonate with target audiences.
The Gig:
Strategic Leadership
- Develop and execute comprehensive product marketing strategies that align with Businessolvers vision and market objectives.
- Lead the planning and execution of product launches ensuring timely delivery and cross-functional alignment.
- Conduct in-depth market research to identify trends customer needs and competitive positioning.
- Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape.
Cross-Functional Collaboration
- Work closely with Sales Consultants Strategic Advisors and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals.
- Collaborate with product management marketing and revenue teams to ensure cohesive strategies and execution.
- Partner with Sales Enablement to ensure training and education efforts are aligned grow sales and improve win-rate.
Market Analysis & Positioning
- Monitor competitive landscape for features offerings pricing strategies and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product.
- Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives.
- Have a deep understanding of buyers current customers and participants how they buy how they engage and how their overall experience can continue to evolve to meet ongoing needs.
Team Development
- Manage and mentor a team of product marketing professionals fostering a culture of continuous improvement and professional growth.
- Encourage innovative approaches to addressing opportunities and problems planning and driving the implementation and acceptance of change.
What you need to make the cut:
- Bachelors degree preferred
- 7-10 years marketing experience preferably in B2B technology or SaaS
- 5 years in a product marketing sales engineering or product management role with demonstrated experience in product launch plans and lifecycle management
- Knowledge of and experience in benefits and health technology industry preferred
- Proven ability to develop and execute product marketing plans that meet specified goals and objectives
- Must be comfortable defining and conveying value of products and technologies to buyers and decision makers
- Must have impactful communication skills - Expresses thoughts and ideas in a clear succinct and compelling manner adjusting language to engage the audience effectively
- Proficient in MS Office applications including Word PowerPoint and Excel
- Excellent written verbal and visual communication skills
- Collaborative and positive attitude a must!
The pay range for this position is $109000 - $170000per year (pay to be determined by the applicants education experience knowledge skills and abilities as well as internal equity and alignment with market data).
This role is eligible to participate in the annual bonus incentive plan.
Other Compensation: If this position is full-time or part-time benefit eligible you will receive a comprehensive benefits package which can be viewed here: Applicant.
At Businessolver we take our responsibility to protect our clients employees and company seriously and that begins with the hiring process.
Our approach is thoughtful and thorough. Weve built a multi-layered screening process designed to identify top talent and ensure the integrity of every hire. This includes quickly filtering out individuals who may attempt to misrepresent themselves or act in bad faith.
We also partner with trusted best-in-class providers to conduct background checks verify identities and confirm references. These steps arent just about compliance theyre about ensuring fairness safety and trust for everyone involved.
Put simply: we will always confirm that you are who you say you are. Its just one of the many ways we uphold the standards that matter most to you to us and to the people we serve.
With heart
The Businessolver Recruiting Team
Businessolver is committed to maintaining an environment that protects client data. We train our employees to maintain leading class security practices and expect all employees to adhere to policy procedures and controls.
(Applicable to all roles at an AVP DIR VP Head Of or SVP and above level):
Serve as a security contact for the business unit. Responsible for driving adoption and compliance with information security and privacy practices. Serve as a liaison with the information security team on security and privacy matters.
Equal Opportunity at Businessolver:
Businessolver is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity veteran status and more. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
#LI-Remote
Required Experience:
Director
Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 109000 - 170000
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